The Peculiarities of Fashion-Blogs Discoursee

Akhrenova, N.

doi:10.18384/2310-712x-2015-4-14-23

Cited by 3 publications

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Beauty- and Fashion-Blogs: Lost in Translation

Рабкина

Bahtina

2022

Virtual Communication and Social Networks

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Fashion and beauty blogs appeared as a result of the globalization of the fashion and beauty industry, as well as the virtualization of popular fashion magazines. They introduce a new type of discourse that attracts both marketers and translation theorists, because the Russian Internet badly needs prompt and high-quality translation of huge volumes of such content. Typical problems of audiovisual translation (compression, synchronization) are superimposed on the abundance of constantly growing terms. Beauty/fashion blogs are a kind of visual-verbal unity, where the visual demonstration of a product is accompanied by a verbal component, i.e., description, instructions, etc. This article introduces an analysis of Vogue video blogs, which confirmed other scientific publications on this topic: language economy and technical specifics of audiovisual translation make loan translation, transcription, and transliteration the most popular translation methods in this type of discourse. The translator must have a certain erudition in fashion and beauty industry, since specialized glossaries on these topics do not have time to record new terms and professionalisms that constantly emerge within this rapidly developing area.

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Beauty- and Fashion-Blogs: Lost in Translation

Рабкина

Bahtina

2022

Virtual Communication and Social Networks

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Mediadiscourse of fashion: processes, phenomena, effects

Gaputina

2021

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The monograph is devoted to the study of the Russian-language discourse of fashion, actualized in the space of modern mass media: in television broadcasts and glossy magazines, blogs and social networks. The main attention is paid to the processes of hybridization of fashion discourse and media discourse and their linguistic and speech manifestations, reflecting the intersection of fashion discourse with other types of discourse. The book is addressed to specialists in the field of media linguistics and journalism, students, teachers and researchers, employees of the fashion industry, as well as all those who are interested in fashion and style issues.

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The Global and the National in the Linguistics of Fashion Blogs

Akhrenova¹,

Орлова²

2021

Иностранные Языки В Высшей Школе

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Исследуются лингвопрагматические и лингвокультурные особенности текстов англоязычной, испаноязычной и франкоязычной блогосферы моды. Основой написания статьи явилась следующая гипотеза: в процессе глобализации происходит унификация письменных традиций в различных лингвокультурах с сохранением ключевых особенностей менталитета и национального характера. Цель исследования состоит в изучении влияния процесса глобализации на национальное своеобразие культур, их лингвистические особенности и традиции создания письменного текста, что находит отражение в текстах блогов, посвященных модной индустрии. В результате проведенного изучения обнаружено определенное сходство блогов о моде в трех лингвокультурах: англоязычной, франкоязычной и испаноязычной. Обоснованность выводов, к которым пришли авторы в ходе сравнительного анализа сходств и различий в употреблении лингвистических средств и средств художественной выразительности в блогах на упомянутых ранее языках, подтверждается обширным проанализированным материалом — 30 модных блогов на трех языках, входящих в десятку самых популярных. The article focuses on linguo-pragmatic and linguocultural features of the texts of the English-speaking, Spanish-speaking and French-speaking fashion blogosphere. Hypothetically, in the process of globalization, written traditions are unified in various linguistic cultures, but at the same time they retain the key features of mentality and national character. The purpose of the paper is to study the impact of globalization on the national identity of cultures, their linguistic characteristics and traditions of creating a written text, which is reflected in the rapidly developing blogosphere, exemplified by fashion blogs. The study found some similarities between fashion blogs across three linguistic cultures: English, French, and Spanish. The validity of the conclusions made by the authors in the course of a comparative analysis of the similarities and differences in the use of linguistic means and means of artistic expression in blogs in the previously mentioned languages is confirmed by extensive material for analysis — 30 fashion blogs in three languages, which are among the ten most popular.

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The Peculiarities of Fashion-Blogs Discoursee

Cited by 3 publications

References 0 publications

Beauty- and Fashion-Blogs: Lost in Translation

Beauty- and Fashion-Blogs: Lost in Translation

Mediadiscourse of fashion: processes, phenomena, effects

The Global and the National in the Linguistics of Fashion Blogs

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