Mediadiscourse of fashion: processes, phenomena, effects

Abstract

The monograph is devoted to the study of the Russian-language discourse
 of fashion, actualized in the space of modern mass media: in television broadcasts and glossy magazines, blogs and social networks.
 The main attention is paid to the processes of hybridization of fashion discourse
 and media discourse and their linguistic and speech manifestations, reflecting
 the intersection of fashion discourse with other types of discourse.
 The book is addressed to specialists in the field of media linguistics and journalism, students, teachers and researchers, employees of the fashion industry, as well as all those who are interested
 in fashion and style issues.