The orchestra model as the basis for teaching tourism experience design

Pearce, Philip L.; Zare, Samira

doi:10.1016/j.jhtm.2017.01.004

Cited by 51 publications

(38 citation statements)

References 38 publications

(36 reference statements)

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“…Various proposals have been made to break down experiential episodes into their constituent elements. In its broadest definition, an experience consists of sensory, cognitive, affective, behavioral, and interpersonal elements (Pearce & Zare (2017). Crucially, we propose that affective elements (i.e., emotions) are core ingredients of such an experiential episode, as emotions are the main determinants of how an experience is evaluated and remembered.…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Emotions as core building blocks of an experience

Bastiaansen

Lub

Mitas

et al. 2019

IJCHM

131

121

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PurposeTo stimulate the discussion in the fields of hospitality, tourism, and leisure on what exactly constitutes "an experience" and how to measure it, we unpack the experience construct into its core constituent elements, namely, emotions. ApproachThe paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur during an experiential episode. Limitations of current methods for measuring experiences are discussed, after which biometric and neuroscientific methods are reviewed that are optimally geared toward measuring emotions as they occur during an experience with fine temporal detail. FindingsAn overview is presented of the available studies within the fields of hospitality, tourism, and leisure that use these methodologies. These studies show that using these methodologies provides a fruitful methodological approach to measuring experiences in real time. Practical implicationsCompanies are constantly seeking to create memorable experiences for their customers. The proposed research methodologies allow companies to get a more fine-grained image of what impacts customers over the course of their experience and to actively integrate the use of emotions into creating experiences, as emotions are key to making them memorable. Originality/valueThe paper sketches the contours of a rapidly emerging framework that unpacks memorable experiences into their constituent element − emotions. It is proposed that this will contribute to a deeper understanding of how consumers experience offerings in the hospitality, tourism, and leisure industry.

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Section: Theoretical Implicationsmentioning

confidence: 99%

Emotions as core building blocks of an experience

Bastiaansen

Lub

Mitas

et al. 2019

IJCHM

131

121

View full text Add to dashboard Cite

show abstract

“…The researchers' approach to understand the vendor-visitor alignment is also consistent with a long tradition in tourism research; one which emphasizes taking an emic approachthat is considering the views of the insider or customer (Cohen, 1979;Pearce and Packer, 2013). Such an emphasis accords well with the recent emphasis on service experience design in tourism (Fesenmaier and Xiang, 2016;Pearce and Zare, 2017). Although the location of the work is specific to one part of modern China, the broader applicability of the ideas of exploring the alignment of vendor-buyer perspectives in shaping the future of tourist markets has a currency across Asia and potentially beyond (Mohtar, 2015).…”

Section: Introductionmentioning

confidence: 54%

Shining a light on Asian night markets: vendors’ and visitors’ views

Lee¹,

Pearce

2019

IJTC

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Purpose The purpose of this paper is to build on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors, and examining the data through mean difference testing and factor analysis, the comparability of the views was examined. Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives. Design/methodology/approach The study builds on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors and examining the data through mean difference testing and factor analysis, the comparability of the views was examined. Findings Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives. Research limitations/implications For the present work, it would be desirable to ascertain that the figures reported apply to other night markets in Hong Kong and China. Further, the generalizability of the results for different market types, those that offer food or cater to specific interests needs examination. The possibility exists that the general night market will fold as specific tailored options, such as craft, art, flower and homewares themed spaces replace the basic all-purpose format. Practical implications The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention. Social implications The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention. Originality/value The broad aim of the study can be identified as the desire to examine the compatibility of vendor and tourists’ views, and the more specific aims of this broad agenda will be articulated after reviewing the core conceptual ideas driving the work.

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“…For example, Feingold (1983) suggests that, at minimum, a humour repertoire includes jokes, stories, and humorous memories. The importance of memories and storytelling have special relevance to tourism experiences (Pearce & Zare 2017). One of the social values of travel lies in being able to recount one's travel stories, but it may require flair and humour to entertain the audience (Frew 2006).…”

Section: The Humour Repertoirementioning

confidence: 99%

Developing the humour repertoire concept to guide future tourism-humour research

Pabel

Pearce

2019

EJHR

Self Cite

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The central interest in this study is to develop and position the humour repertoire concept for tourism and leisure research. The term humour repertoire encompasses the totality of a person's abilities and skills to both appreciate and produce humour. Such skills include the individual's ability to tell/retell humorous (travel) stories, jokes from their life and travels, and the ability to see travel and leisure situations as amusing. A framework outlining the role of the humour repertoire is presented and an online empirical study is reported to address selected components of the conceptual scheme. The results show a weak association between humour appreciation and production, indicating that researchers examining humour in tourism need to be careful in building generic implications from selected work. Attention is then given to the multiple social and contextual factors beyond the individual level that need to be considered when assessing humour in diverse tourism contexts. Fresh research directions are indicated by considering the richness of the repertoire framework and links to cognitive schema research.

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The orchestra model as the basis for teaching tourism experience design

Cited by 51 publications

References 38 publications

Emotions as core building blocks of an experience

Emotions as core building blocks of an experience

Shining a light on Asian night markets: vendors’ and visitors’ views

Developing the humour repertoire concept to guide future tourism-humour research

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