PurposeTo stimulate the discussion in the fields of hospitality, tourism, and leisure on what exactly constitutes "an experience" and how to measure it, we unpack the experience construct into its core constituent elements, namely, emotions.
ApproachThe paper reviews insights from psychology and cognitive neuroscience that define experiences as a fine-grained temporal succession of emotions that occur during an experiential episode. Limitations of current methods for measuring experiences are discussed, after which biometric and neuroscientific methods are reviewed that are optimally geared toward measuring emotions as they occur during an experience with fine temporal detail.
FindingsAn overview is presented of the available studies within the fields of hospitality, tourism, and leisure that use these methodologies. These studies show that using these methodologies provides a fruitful methodological approach to measuring experiences in real time.
Practical implicationsCompanies are constantly seeking to create memorable experiences for their customers. The proposed research methodologies allow companies to get a more fine-grained image of what impacts customers over the course of their experience and to actively integrate the use of emotions into creating experiences, as emotions are key to making them memorable.
Originality/valueThe paper sketches the contours of a rapidly emerging framework that unpacks memorable experiences into their constituent element − emotions. It is proposed that this will contribute to a deeper understanding of how consumers experience offerings in the hospitality, tourism, and leisure industry.
The emotions of 39 American and Dutch vacationers were investigated. Their emotions were tracked daily during their vacation using a diary. Findings indicated that fluctuations in emotions are related to length of vacation. Vacationers on an 8-to 13-day trip experienced significant changes in the balance of their emotions over the course of their trip. In general, they felt good; but this feeling began to decline at the end of the vacation. The findings demonstrate that there is no clear peak in holiday happiness, which presents challenges to tourism suppliers. Implications and suggestions for future research are discussed.
Subjective well-being in host-guest relations has only been considered from the viewpoint of the guest. This study addresses the host perspective and assesses the association between perceived tourism impacts and residents' subjective well-being in a mass tourism destination. Findings indicate that perceived tourism impacts are associated with life satisfaction, the cognitive component, and not with hedonic level of affect, the affective component. The life domains of health, interpersonal relationships, friends, and services and infrastructure, in particular, are positively affected.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.