The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

Setiawan, Agus; Harahap, Zulkifli; Syamsuar, Dedy; Kunang, Yesi Novaria

doi:10.21512/commit.v14i1.5953

Cited by 12 publications

(8 citation statements)

References 3 publications

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“…In the following section, the methods and materials for this study will present the steps in the implementation of the literature work aimed at gaining an understanding and knowledge of how challenging the use of such digital tools in the MSME environment, especially in the tourism sector in Indonesia (Setiawan et al, 2020), as it is understood that this digital application is one of the most sophisticated technologies today which, after being used by many business sectors, the MSME sector in particular and its products are not left behind to understand the challenges and opportunities experienced by MSME drivers, especially in the sector in Indonesia (Hand & Hillyard, 2014). So this study prioritizes literature data sources from various publications.…”

Section: Methodsmentioning

confidence: 99%

Challenges and opportunities for utilizing MSME digital marketing applications in tourism areas

Ramdan

Pramiarsih²,

Herdhiana³

et al. 2022

ijbem

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Talking about the challenges of running a business in this competitive era is a fact. Likewise, running a tourism-supporting MSME business in Indonesia has challenges and opportunities. This study aims to obtain scientific evidence and discuss it to answer the challenges and opportunities MSME drivers face when adopting digital-based marketing in their business in the tourism sector. Through a study of many literature sources that we obtained electronically, several publications, both books, and scientific articles, we finally got the results of this research. As for the analysis process, we use techniques such as coding, analyzing and evaluating the data thoroughly, and extracting conclusions that can answer this problem with high validity. Based on the study's results and data discussion, we can say that MSME managers still face challenges in adopting digital applications in their tourism sector business. The main challenge is handling technology and promotional efforts with the ability to master foreign languages ??and competitive marketing strategies. Meanwhile, the opportunity is that with the application of this technology, MSME actors can get innovative, creative, and profitable services so that the Indonesian tourism industry can be more easily developed.

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Section: Methodsmentioning

confidence: 99%

Challenges and opportunities for utilizing MSME digital marketing applications in tourism areas

Ramdan

Pramiarsih²,

Herdhiana³

et al. 2022

ijbem

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“…Com recurso a um site, as organizações podem fornecer informações detalhadas sobre produtos, marcas ou serviços que pretendam promover, contudo, para que um site seja facilmente visto e acedido pelos visitantes deve estar nos primeiros resultados dos motores de busca [9].…”

Section: Search Engine Optimizationunclassified

“…Os motores de busca (e.g. Google) constituem-se como plataformas extremamente importantes para os profissionais de marketing, os quais facilitam a troca de valor entre três tipos de utilizadores [10] O SEO no mundo do marketing digital visa otimizar o uso de um motor de busca [9], pretendendo otimizar as páginas da web ou sites inteiros para os tornar amigáveis perante os motores de busca. A otimização de um site de acordo com as regras algorítmicas de classificação dos motores de busca fará com que o site apareça nos resultados cimeiros em função da pesquisa realizada [11].…”

Section: Search Engine Optimizationunclassified

Using SEO to Leverage Digital Visibility and Atract Visitors: The Case of Termas de Chaves

Mendonça

Cunha

Correia

et al. 2022

2022 17th Iberian Conference on Information Systems and Technologies (CISTI)

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Resumo -A presença digital, em especial com recurso a websites, é atualmente um dos pilares para uma comunicação eficaz no âmbito do marketing. Contudo, verifica-se que muitas organizações, apesar de fazerem elevados investimentos em desenvolvimento, ainda que apresentem um website visualmente atraente, se deparam com dificuldades em atrair visitantes. No caso do sector do turismo, no qual a competição se faz a nível global, é ainda mais premente que as tecnologias alcancem os potenciais interessados, primeiro atraindo visitantes, depois seduzindo-os e convertendo-os em clientes. Neste contexto, as técnicas de marketing digital, e mais concretamente, as técnicas de otimização de websites para melhorar a sua visibilidade pelos motores de busca (Search Engine Optimization) constituem a chave para alavancar o potencial de visitas de qualquer website. Neste artigo serão explorados conceitos de marketing digital e os aspetos de índole tecnológica que afetam a indexação feita pelos motores de busca. O estudo de caso apresentado pretende demonstrar, de forma simplificada, a importância e a aplicabilidade desses conceitos e técnicas, propondo um conjunto de melhorias que deverão ser implementadas para melhorar o posicionamento do website das

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“…If a website appears on the first page of a search engine, it indicates that the website has high online visibility. Search engine optimization (SEO) is one way to increase and get the best position visibility or strategic ranking on search engines [2].…”

Section: Introductionmentioning

confidence: 99%

“…Furthermore, the visibility of websites on the search engine has become an essential factor in making it easier for people to find the information they need. Therefore, SEO for university websites have become an essential thing to do [2]. Many universities make use of ready-to-use open-source CMS [6].…”

Section: Introductionmentioning

confidence: 99%

Relational Data Model on The University Website with Search Engine Optimization

Alifi

Hayati²,

Wonoseto³

2022

IJID

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The visibility of a university’s website on the search engine becomes an essential factor to reach a wider audience. One way to improve the visibility of a website is through Search Engine Optimization (SEO). University’s website development with SEO is inseparable from the data model because SEO supporting factors are parts of the consideration in the components and structure of the data model. This study aims to build a data model for a university website accompanied by SEO. The relational data model is used in this study based on the performance and maturity in defining schema-based design. This study was conducted through four sequential stages: literature review, planning, implementation, and evaluation. The resulting relational data model is one that has accommodated four supporting factors for SEO, namely Meta description, Meta keywords, URL structure, and image description. This study has succeeded in building a relational data model at the abstraction level of conceptual and logical. In the conceptual data model, one entity and 11 attributes are formed. The logical data model was implemented in independent work environments using RelaX and operational requirements can be fulfilled by representing each table or relationship in the schema using relational algebra.

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The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

Cited by 12 publications

References 3 publications

Challenges and opportunities for utilizing MSME digital marketing applications in tourism areas

Challenges and opportunities for utilizing MSME digital marketing applications in tourism areas

Using SEO to Leverage Digital Visibility and Atract Visitors: The Case of Termas de Chaves

Relational Data Model on The University Website with Search Engine Optimization

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