“…Changing an organization's culture is another, commonly used turnaround strategy (Armenakis and Fredenberger, 1995;Armeneikis et al, 1995;Muczyk and Reimann, 1989;O'Reilly, 1989;Schoenberg et al, 2013). Related, widely described tactics include destroying adverse behaviors (Kanter, 2003;Kow, 2004;Nystrom and Starbuck, 1984); Clarifying the organizational structure, roles and responsibilities (Lorange and Nelson, 1987); Implementing performance management (Gotteiner, 2016); and developing innovation (Kow, 2004;Lorange and Nelson, 1987;Stopford and Baden-Fuller, 1990). Examples of the risks associated with such tactics are: Implementing performance management: One of the central problems of goal or target setting is the tendency to direct efforts and vision towards inside processes, rather than towards the market, through the eyes of customers and competitors (Day and Moorman, 2013;Drucker, 1976).…”