The Noble Eloquent Savage

Sorber, Edna C.

doi:10.2307/480974

Cited by 9 publications

(1 citation statement)

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“…Members of dominant groups have manipulated representations of indigenous speech to advance nonindigenous agendas since Europeans first set foot in the Americas. These representations, both positive and negative, have extended and perpetuated images of the Noble and Ignoble Savage into the 21st century (see Sorber 1972). Juruna's case is particularly compelling because the linguistic images that print media created through its depictions of his quoted speech changed so dramatically within a relatively short period of time.…”

Section: Discussionmentioning

confidence: 99%

Quoting Mario Juruna: Linguistic imagery and the transformation of indigenous voice in the Brazilian print press

Graham¹

2011

American Ethnologist

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In this article, I reveal the textual mechanisms that influential news editors employed to manipulate popular understandings of Mario Juruna, a Xavante leader who played an important role in advancing democracy during Brazil's military dictatorship and became the first Indian elected to national office. I argue that editors used the implicit messages of represented language to initiate shifts in the public's perception of the Xavante leader and thereby to change its opinion of him. Juruna's case illustrates that linguistic resources are powerful tools that hegemonic institutions, such as the press, and other dominant parties may employ to advance their own interests and influence public opinion on matters of political and social import.

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Section: Discussionmentioning

confidence: 99%