The Niche-Regime Transition in Fair Trade, Contributions From Mexico

Abstract

The objective of the article was to analyze the trajectory of the fairtrade niche as opposed to the food production and marketing regime. For this purpose, we worked in parallel on two levels, at the macro level with the analysis of the state of the art of fair trade as a niche in relation to the agri-food regime, and at the micro level, we applied open interviews to managers, youth, and women in 10 Mexican fair trade coffee organizations, including pioneers and recent ones. The current situation and the key elements of the niche that hinder further changes in the regime were identified by taking up the analogy of the waves in the development of coffee consumption. From the first to the third wave, the niche achieved an adequate quality of learning and inclusion of actors that strengthened it; however, in the fourth wave, the niche incorporated actors from the regime such as supermarkets and transnational companies to increase the volume of sales, but without achieving that these actors generated second order learning, nor shared the expectations of the founders of the niche and thus did not commit to achieving changes in the regime.

Comercio justo en un entorno digital desde la perspectiva de los consumidores urbanos por tipo de generación

“…La brecha digital se agudizó, ya que aquellos que carecían de acceso a internet o no estaban familiarizados con el uso de tecnología digital se encontraron en desventaja. Esta disparidad resaltó la necesidad urgente de abordar las inequidades en el acceso a la tecnología y garantizar que todos los participantes en el comercio justo puedan beneficiarse de las oportunidades que ofrecen las plataformas digitales (Bojórquez et al, 2022;T. Jiménez & Hernández, 2020;Pilamunga, 2020).…”