The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study

Shang, Yunfeng; Rehman, Hina; Mehmood, Khalid; Xu, Aidi; Iftikhar, Yaser; Wang, Yifei; Sharma, Ridhima Bhanot

doi:10.3389/fpsyg.2022.811282

Cited by 17 publications

(12 citation statements)

References 138 publications

(148 reference statements)

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“…The first factor accounted for 17.527% of the variance, signifying that CMB was unlikely to be a problem in our survey (Yu et al. , 2021; Shang et al. , 2022; Ullah et al.…”

Section: Methodsmentioning

confidence: 93%

Influence of robots service quality on customers' acceptance in restaurants

Shah

Kautish

Mehmood

2023

APJML

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PurposeThis study aims to examine the impact of AI service robots on restaurant customers' engagement and acceptance and the moderating role of robot anthropomorphism on the relationship between AI robot service quality and customer engagement.Design/methodology/approachUsing a three-wave time-lagged design, 416 customers of service robots-enabled restaurants participated in the study. Mplus was used to examine the hypotheses.FindingsThe results confirmed that customers' perception regarding automation, personalization, efficiency and precision of robot service quality determine customer engagement, which further influences customer acceptance of AI service robots. Additionally, robot anthropomorphism moderates the relationships between AI robot service quality in terms of automation, personalization, efficiency and precision and customer engagement. This study confirms that AI service robots-customer engagement contributes to better acceptance of AI service robots.Practical implicationsThe proposed framework can be used as a diagnostic tool to enhance customer acceptance of AI service robots in restaurant settings. This research provides guidelines to restaurant owners to employ AI service robots in front-line services that provide better quality, ultimately enhancing customer engagement and acceptance.Originality/valueThis study fills the gap in the literature by investigating the influence of AI robot service quality on customer engagement and customer acceptance with the moderating effect of robot anthropomorphism in an emerging market context.

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“…The first factor accounted for 17.527% of the variance, signifying that CMB was unlikely to be a problem in our survey (Yu et al. , 2021; Shang et al. , 2022; Ullah et al.…”

Section: Methodsmentioning

confidence: 93%

Influence of robots service quality on customers' acceptance in restaurants

Shah

Kautish

Mehmood

2023

APJML

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“…Two waves of data collection at the two-month interval were conducted to avoid common method bias (Podsakoff et al. , 2003; Shang et al. , 2022).…”

Section: Methodsmentioning

confidence: 99%

“…Similarly, before recording their final response, participants can assess and act on their behavior using this approach (Mehmood et al, 2021a,b). Two waves of data collection at the two-month interval were conducted to avoid common method bias (Podsakoff et al, 2003;Shang et al, 2022).…”

Section: Employees' Passion and Work-related Outcomesmentioning

confidence: 99%

Disentangling employees' passion and work-related outcomes through the lens of cross-cultural examination: a two-wave empirical study

Mehmood

Jabeen

Hammadi

et al. 2022

IJM

Self Cite

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PurposeDrawing on the self-determination theory, this cross-cultural study aims to examine the associations between the dualistic framework of work passion and work outcomes (job satisfaction, job engagement and workaholism).Design/methodology/approachUsing data from a time-lagged design with two-waves, service organizations employees of the UAE (n = 150) and Canada (n = 154) participated in the study. Hierarchical regression analysis is used to analyze the associations among the variables.FindingsThe study results support the harmonious and obsessive passion relationships with the identified work outcomes. In both the UAE and Canada, harmonious and obsessive passion predicted all three hypothesized work outcomes (workaholism, job satisfaction and job engagement). The study also acknowledged various culture-specific work passion effects.Research limitations/implicationsThe study encompasses the dichotomy of the work passion paradigm to compare between East and West. The examination of the work passion results offers a precise method to examine in what manner the two types of passion is linked to different work outcomes. Harmonious and obsessive passion is associated with negative (workaholism) and positive (job satisfaction and job engagement) outcomes. Accordingly, the findings strengthen the conceptual outline of the passion construct. Moreover, the research highlighted the importance of enriching the organization's environment with passionate human capital. This study shall help the decision-makers to formulate the suitable strategies to imbibe passion within the work culture.Originality/valueThis study contributes to the literature by being the first to compare the influence of harmonious and obsessive passion on work outcomes between the East and West cultures. Also, in this study, we draw upon the self-determination theory to investigate how work passion affects employees' work outcomes in a cross-cultural setting.

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“…Likewise, Sharma et al (2020) demonstrated that quality relationships, including trust, satisfaction, and commitment positively impact consumer purchase intentions toward fashion apparel products in the Indian context. Similarly, Sohaib (2022) revealed that relationship quality factors such as, commitment, trust, and satisfaction significantly increase customer repurchase intentions in the banking sector of Pakistan. In general, it is believed that a relationship's (or its constituents') high quality results in a proportionally high level of purchase intention (Kuo et al, 2009;Hajli, 2014a).…”

Section: Relationship Quality (Commitment Trust and Satisfaction) And...mentioning

confidence: 97%

Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context

Sohaib¹,

Safeer

Majeed³

2022

Front. Psychol.

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Social media marketing has become one of the most significant growth paths for many businesses in today’s world. However, many companies are still unclear about using social media marketing to get their advantages, particularly in an e-commerce environment. In this background, this study is proposed to examine the effects of social media marketing activities (SMMAs) (interactivity, informativeness, word-of-mouth-WOM, personalization, and trendiness) on relationship quality, such as commitment, trust, and satisfaction in order to predict consumers’ online repurchase intentions in China’s e-commerce environment. This study proposed a theoretical model by using the stimulus-organism-response (S-O-R) theory. Using a structured questionnaire and purposive sampling, this study examined the responses of 403 consumers through partial least square-structural equation modeling. The findings discovered that SMMAs significantly strengthen the relationship quality factors, such as commitment, trust, and satisfaction, which in turn positively increase consumer online repurchase intentions in China’s e-commerce industry. This is novel research that contributes to the S-O-R theory and provides several managerial guidelines that assist managers in improving their business performance in the e-commerce industry. This research also highlighted some limitations.

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The Nexuses Between Social Media Marketing Activities and Consumers’ Engagement Behaviour: A Two-Wave Time-Lagged Study

Cited by 17 publications

References 138 publications

Influence of robots service quality on customers' acceptance in restaurants

Influence of robots service quality on customers' acceptance in restaurants

Disentangling employees' passion and work-related outcomes through the lens of cross-cultural examination: a two-wave empirical study

Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context

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