The neuroeconomics of voting: Neural evidence of different sources of utility in voting.

Bischoff, Ivo; Neuhaus, Carolin; Trautner, Peter; Weber, Bernd

doi:10.1037/npe0000016

Cited by 9 publications

(4 citation statements)

References 49 publications

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“…To set the cluster extent threshold at a meaningful value, we used the cp_cluster_Pthresh 2 tool, which offers a nonarbitrary uncorrected threshold and cluster extent equal to p < .2 corrected for multiple comparisons (Family-Wise Error [FWE]) across the whole brain. In this case, the threshold resulted in values of p < .001 with a cluster ( k ) = 8, similar approach to those adopted by Bischoff, Neuhaus, Trautner, and Weber (2013) and Cascio, O’Donnell, Bayer, Tinney, and Falk (2015).…”

Section: Methodsmentioning

confidence: 72%

Neural correlates of voice gender and message framing in advertising: A functional MRI study.

Casado‐Aranda

Sánchez‐Fernández

Montoro-Ríos

2017

Journal of Neuroscience, Psychology, and Economics

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This article examines the neural and behavioral effects of voice gender and message framing in ecological advertising by means of functional MRI in conjunction with a task presenting persuasive gain-framed (GF) or loss-framed (LF) messages pronounced by male voice (MV) and female voice (FV). Behavioral responses showed more positive attitudes toward ads comprising MVs and GF messages. A whole-brain analysis revealed that visual regions are strongly elicited by LF (vs. GF) messages, whereas an area related to personal value computing, future positive aspirations, and social benefits—namely, the anterior cingulate cortex—is strongly activated by GF (vs. LF) messages. The MV triggered stronger activation in areas related to pitch processing and visual scenes, whereas the FV provoked a higher neural–audiovisual integration. Furthermore, neural activation in the inferior frontal gyrus significantly predicted attitudes toward ads pronounced by the MV, and the activation in the orbitofrontal gyrus predicted attitudes toward ads comprising GF messages. Taken together, this article sheds light on a differential neural processing of gain and loss frames as well as MV and FV. It also suggests that messages expressing social benefits (e.g., environmental) could be processed differently from those reporting individual advantages (e.g., healthy). Finally, it advises managers and associations which market environmentally responsible products and ideas the voice and frame of the message which generate the highest subconscious value.

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Section: Methodsmentioning

confidence: 72%

Neural correlates of voice gender and message framing in advertising: A functional MRI study.

Casado‐Aranda

Sánchez‐Fernández

Montoro-Ríos

2017

Journal of Neuroscience, Psychology, and Economics

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“…We believe that studies in strategic management are receptive to the neurokinetic domains and tools and are being used to deepen behavioral issues that challenge management knowledge, such as employee training, leadership, learning and organizational behavior (McDonald, 2018). For example, the identification of emotional influences on decision-making (Dulleck et al , 2011) and the existence of biased beliefs to the phenomena (Bischoff et al , 2013) are some conclusions of studies that have used these tools in research.…”

Section: Discussionmentioning

confidence: 99%

Potential and challenges for using neuroscientific tools in strategic management studies

Caneppele

Serra

Pinochet

et al. 2022

RAUSP

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Purpose The purpose of this study is to understand how neuroscientific tools are used and discussed in ongoing research on strategy in organizations. Design/methodology/approach The authors used a bibliometric study of bibliographic pairing to answer the research question. They collected data from the Web of Science and Scopus databases using the keywords “neuroscience*,” “neurostrategy*” and “neuroscientific*.” Findings This study presents a framework that relates fundamental aspects discussed in current research using neuroscientific tools: Neuroscience and its research tools in organizations; emotions and information processing; interdisciplinary application of neuroscientific tools; and moral and ethical influences in the leaders' decision-making process. Research limitations/implications The inclusion of neuroscientific tools in Strategic Management research is still under development. There are criticisms and challenges related to the limitations and potential to support future research. Practical implications Despite recognizing the potential of neuroscientific tools in the mind and brain relationship, this study suggests that at this stage, because of criticisms and challenges, they should be used as support and in addition to other traditional research techniques to assess constructs and mechanisms related to strategic decisions and choices in organizations. Social implications Neuroscientific methods in organizational studies can provide insights into individual reactions to ethical issues and raise challenging normative questions about the nature of moral responsibility, autonomy, intention and free will, offering multiple perspectives in the field of business ethics. Originality/value In addition to presenting the potential and challenges of using scientific tools in strategic management studies, this study helps create methodological paths for studies in strategic management.

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“…We believe that studies in strategic management are receptive to neurokinetic domains and tools and are being used to deepen behavioral issues that challenge management knowledge, such as employee training, leadership, learning, and organizational behavior . The identification of emotional influences on decision making (Dulleck et al, 2011), the existence of biased beliefs to the phenomena (Bischoff et al, 2013) are some studies that have used these tools in research.…”

Section: Discussionmentioning

confidence: 99%

The Influence of the Structure on the Attention of Organization Managers

Caneppele¹,

Serra

Pinochet

2022

Proceedings

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Um sonho só pode ser compreendido se o sonhador for você, é isso. No início poucas pessoas compreendiam o meu desejo de sair do interior do Rio Grande do Sul, de perto da minha família, da minha casa para fazer o doutorado. Eu justifico essa escolha, pois acredito que precisamos mais de coragem do que de certezas. Eu sempre sonhei em mudar a minha vida, ultrapassar os limites do espaço onde nasci, de ver novos lugares e conhecer novas pessoas.No entanto, nada faria sentido, nem a mudança, nem a realização desse sonho se não fosse para compartilhar e orgulhar as pessoas que mais amo, que admiro e que me acompanharam durante todo processo. Agora chegou o momento de agradecer.Obrigada, meu Deus, pela força e coragem em todos os momentos. A fé nos ensina a amar nosso presente, seja ele como for, a aceitar o que chega, respeitar o que vai e agradecer pelo que fica, acreditar, confiar e descansar na certeza de que aquele que nos guarda não dorme.Elias, meu esposo, a pessoa que sempre acreditou em mim, no meu sonho.Obrigada por segurar a minha mão em todos os momentos, inclusive naqueles onde os ventos foram contrários. Obrigada por se fazer presente mesmo distante e por acreditar que tudo isso era possível. Obrigada por cuidar da nossa Filó na minha ausência e por permitir que o Bimbo estivesse sempre ao meu lado.Meu pai Elsio e minha mãe Gisila, dedico essa conquista a vocês que não tiveram a oportunidade de estudar, mas fizeram questão que a educação fosse prioridade na vida das suas filhas. Vocês concluíram apenas o ensino médio, mas sempre me mostraram que eu poderia ir muito além, desde que a responsabilidade, a dedicação e a honestidade fizessem parte da minha trajetória. Eu sou a primeira doutora da família, e isso significa muito para vocês e para mim.Minha irmã Daiana e minha sobrinha Mariana, agradeço por vocês compreenderem a minha ausência, por torcerem pela minha realização. Foi um período desafiador, de recomeços para nossa família, para nossa mãe. Obrigada, minha irmã, por entender que muitas vezes eu não pude estar ao teu lado, agradeço por cuidar tão bem do nosso pai e da nossa mãe.Professor Fernando Antonio Ribeiro Serra, meu orientador, meu ponto de referência no caminhar, obrigada por criar possibilidades para que eu pudesse produzir e construir essa tese e outras pesquisas. Agradeço a oportunidade de aprender contigo, por toda sua dedicação e atenção sempre. Quero que saiba que és um exemplo para minha vida e que foi uma honra ser sua orientanda.Professor Luis Hernan Contreras Pinochet, meu coorientador e parceiro de várias horas de análises e interpretações de dados. Obrigada por me ensinar tanto e por fazer com que tudo se tornasse mais fácil. Sou muito grata por ter conhecido você e por ter uma pessoa tão dedicada e competente como coorientador.Professor José Eduardo Storopoli, quem sabe nada disso estaria acontecendo em minha vida se não fosse a sua disponibilidade em ensinar e disseminar o conhecimento.Eu sou muito grata por você ter acreditado em mim, no meu potencial. Obrigada pelas oportuni...

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The neuroeconomics of voting: Neural evidence of different sources of utility in voting.

Cited by 9 publications

References 49 publications

Neural correlates of voice gender and message framing in advertising: A functional MRI study.

Neural correlates of voice gender and message framing in advertising: A functional MRI study.

Potential and challenges for using neuroscientific tools in strategic management studies

The Influence of the Structure on the Attention of Organization Managers

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