“…Networks help in overcoming and leveraging liabilities related to smallness, foreignness, and capital shortages (Zahra, 2005). On one hand, personal networks can assist in opportunity recognition (He, 2009), facilitating the development of international marketing strategy (Coviello, 2006;Tang, 2011), and increasing the quantity and the quality of knowledge resources needed to compete (Aldrich and Carter, 2004;Patton, 2014). Thus, they play an effective role in speeding up the process (Kiss and Danis, 2010).…”