The negative effect of NCAA football bowl bans on university enrolment and applications

Eggers, Austin F.; Groothuis, Peter A.; Redding, Parker; Rotthoff, Kurt W.; Solimini, Michael

doi:10.1080/00036846.2019.1630708

Cited by 6 publications

(6 citation statements)

References 18 publications

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“…We find, by contrast, that unexpected, Cinderella basketball performances increase yield (the percent of admitted freshmen who choose to enroll) for private universities, which tend to be smaller and less well-known. The effect on enrollment from unexpected March Madness success is akin to the decline in enrollment following athletic team impropriety (and likely subsequent sanctions; Eggers et al, 2019Eggers et al, , 2020. Taken together, perhaps potential students respond to advertising from expected athletic success in applications, while unexpected changes to athletic team status affects enrollment decisions.…”

Section: Resultsmentioning

confidence: 99%

“…Academic studies have also found lower grades can result from participation in athletics and from fielding successful athletic teams (Hernández-Julián & Rotthoff, 2014;Lindo et al, 2012;Maloney & McCormick, 1993). Additionally, when a school has an athletic team that engages in impropriety, it can lead to lower enrollments and quality of incoming students (Eggers et al, 2019(Eggers et al, , 2020.…”

Section: Introductionmentioning

confidence: 99%

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The “Cinderella Effect”: The Value of Unexpected March Madness Runs as Advertising for the Schools

Collier

Haskell

Rotthoff

et al. 2020

Journal of Sports Economics

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This study looks at the impact of a university making a surprise (“Cinderella”) run in the men’s NCAA basketball tournament. Our results suggest that surprise success in the tournament has little to no impact on the quantity of applications in subsequent years. However, we find that freshmen enrollments increase for private schools two academic years after a Cinderella run (with mixed results on the quality of freshmen—although not worse). Given an average private school, with 1,253 freshmen and paid tuition of $24,428 (each year) plus room and board, a Cinderella run is worth approximately $7.3 million in 2012-dollars.

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Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The “Cinderella Effect”: The Value of Unexpected March Madness Runs as Advertising for the Schools

Collier

Haskell

Rotthoff

et al. 2020

Journal of Sports Economics

Self Cite

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show abstract

“…Hughes and Shank (2008) found that schools struggle to recover from athletic scandals within a short time period. Eggers et al (2019; 2020) also showed that postseason bowl bans in football, and postseason tournament bans in basketball, decreased applications, admittances, and enrollment of freshman students. Likewise, Chressanthis and Grimes (1993) also noted a negative enrollment yield correlated with sanctions being applied to a school.…”

Section: Related Literaturementioning

confidence: 94%

The Flutie and Anti-Flutie Effect: The Impact of Football Championships and Athletic Malfeasance on the University

Cormier

Eggers

Groothuis

et al. 2023

Journal of Sports Economics

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Athletics can impact the entire university, and there is evidence that administrators’ peer rankings are influenced by athletics as well. We analyze both the positive effect of winning championships and the negative effects of football bowl bans and vacated games. We find that championship effects are positive: increasing peer rankings, alumni giving, and student academic quality. Surprisingly, peer rankings increase the year of the football bowl ban but decrease the year after the ban. Additionally, there is evidence that bowl bans increase a school's acceptance rate and decrease academic quality at the sanctioned university, whereas vacated games lower alumni giving.

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“…There are also studies that examine the negative effects of adverse athletic situations. Eggers et al (2019) reported that schools that faced post-season bowl bans experienced a significant decrease in the number of students who apply to the university. Caudill et al (2018) found that universities that decide to discontinue their football team experienced a reduction in the number of applications and the quality of students who apply.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of football win percentage on college applications for Power Five and Group of Five schools

McFarland,

Groothuis,

Guignet

2024

Contemporary Economic Policy

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Investing in athletics is one approach that universities have taken to better appeal to potential students. We analyze whether football success, as measured by win percentage, is correlated with a higher number of student applicants. We find that for schools in the major “Power‐Five” conferences, win percentage does not significantly change the number of students who apply. However, in the smaller “Group‐of‐Five” conferences, win percentage is associated with an increase in the number of applications. This is a particularly relevant finding because smaller universities may often be the ones struggling to maintain the size of their student body.

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The negative effect of NCAA football bowl bans on university enrolment and applications

Cited by 6 publications

References 18 publications

The “Cinderella Effect”: The Value of Unexpected March Madness Runs as Advertising for the Schools

The “Cinderella Effect”: The Value of Unexpected March Madness Runs as Advertising for the Schools

The Flutie and Anti-Flutie Effect: The Impact of Football Championships and Athletic Malfeasance on the University

The role of football win percentage on college applications for Power Five and Group of Five schools

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