The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

Cohen, Joel B.; Fishbein, Martin; Ahtola, Olli T.

doi:10.1177/002224377200900420

Cited by 91 publications

(41 citation statements)

References 9 publications

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“…In the questionnaire respondents were asked to rate each of the ten attributes shown in Table 1 on a sevenpoint importance scale based on each attribute's relative importance in the respondent's choice of one or more of the regions as a place to spend a vacation. The anchor points of the scale were 1 (of more importance) and 7 (of less importance). Table 1 shows the average importance rating of each attribute across respondents and the importance rankings of each attribute.…”

Section: Discussionmentioning

confidence: 99%

The Relationship Between Preferences for and Perceptions of Vacation Destinations: Application of a Choice Model

Goodrich¹

1978

Journal of Travel Research

272

149

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Using the Fishbein-type choice or attitude model, this article demonstrates that preferences for (choice of) tourist destinations are largely dependent on the favorableness of perceptions of those destinations. The more favorable the perception, the greater the likelihood of choice.Data for the study were collected from American Express travel customers through a mail questionnaire. The data included preference rankings of nine tourist-attracting areas (Florida, California, Hawaii, Mexico, the Bahamas, Jamaica, Puerto Rico, the Virgin Islands, and Barbados), perceptions of these regions as tourist destinations, importance ratings of touristic benefits/attributes to respondents (e.g., facilities for golfing, tennis, and water sports), and demographic data.Marketing and methodological implications are discussed.

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Section: Discussionmentioning

confidence: 99%

The Relationship Between Preferences for and Perceptions of Vacation Destinations: Application of a Choice Model

Goodrich¹

1978

Journal of Travel Research

272

149

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“…It is also necessary to understand the evaluative aspect of that personality. The evaluative aspect of the beliefs held about an object is equated with the "goodness or badness" of the attribute and can be conceptualized as the satisfaction one derives from a particular attribute (Cohen et al 1972). An attribute that is perceived as satisfying will be viewed more favorably and will result in a more positive attitude toward the object.…”

Section: Brand Personality Appeal Favorabilitymentioning

confidence: 99%

“…Any measure of brand personality appeal must take into account how salient or apparent individuals perceive a brand's personality to be. We base this assertion on Fishbein's expectancy-value model, which contends that evaluations are partially a function of the beliefs about the attributes of the object, or the probability that the object possesses particular attributes (Cohen et al 1972). Not all beliefs about the attributes "stand out with equal prominence" in a consumer's cognitive field (Krech and Crutchfield 1948, p. 163); thus, it is important to consider how differences on this dimension affect consumer perceptions, attitudes, and behaviors.…”

Section: Brand Personality Appeal Originalitymentioning

confidence: 99%

Brand personality appeal: conceptualization and empirical validation

Freling

Crosno

Henard

2010

J. of the Acad. Mark. Sci.

163

164

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A substantial literature stream indicates there are benefits to having a favorable brand personality, such as enhanced brand attitudes and purchase intentions and higher levels of consumer trust and loyalty. Contemporary advertisements and promotional activities by a host of firms demonstrate a managerial belief in the value of establishing a brand personality that mirrors that of branding scholars.

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“…Several of these issues are currently being argued in the literature. For example, both the conceptualization and measurement of "importance weight" and "belief" have been debated in four recent articles [6, 9,16,17]. Somewhat surprisingly, model testing (including specification of the dependent variable and analysis model) has apparently not been as widely explored.…”

Section: Introductionmentioning

confidence: 99%

Brand Evaluation and Brand Choice: A Longitudinal Study

Kraft¹,

Granbois²,

Summers³

1973

Journal of Marketing Research

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JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. This content downloaded from 139.184. An analysis is presented showing the association between a summated brand evaluation index and brands purchased over time.The summated index was no more predictive than simpler measures such as "brand last purchased" and a 7-point rating scale, although the summated index may have value as a diagnostic tool.

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The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

Cited by 91 publications

References 9 publications

The Relationship Between Preferences for and Perceptions of Vacation Destinations: Application of a Choice Model

The Relationship Between Preferences for and Perceptions of Vacation Destinations: Application of a Choice Model

Brand personality appeal: conceptualization and empirical validation

Brand Evaluation and Brand Choice: A Longitudinal Study

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