1973
DOI: 10.2307/3149690
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Brand Evaluation and Brand Choice: A Longitudinal Study

Abstract: JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. This content downloaded from 139.184. An analysis is presented showing the association between a summated brand evaluation index and brands purchased over time.The summated ind… Show more

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