Another Attitude Towards Multi-Attribute Attitude Theories

Explaining choice option attractiveness by beliefs elicited by the laddering method

“…We should note that, although this is the received way of doing research in the area of multiattribute attitude theory and related areas, it is not without problems (Grunert, 1989). It builds on the assumption that the beliefs generated in the qualitative part generalize to the population with which the survey is being done.…”

Measuring perceptions of quality in food products: the case of red wine

“…Background to the dimensions of perceived quality Grunert (1997) pointed out that, within the behaviourally oriented analysis of consumer food choice, several approaches can be distinguished: the economics of information approach (Darby & Karni, 1973;Nelson, 1970Nelson, , 1974, the multi-attribute approaches (Olson & Jacoby, 1972), hierarchical models (Grunert, 1989) and means-end chain theory (Grewal, 1995;Gutman, 1982;Jaeger & MacFie, 2001;Olson, 1989;Ter Hofstede, Audenaert, Steenkamp, & Wedel, 1998;Zeithaml, 1988). But the most notable attempt to integrate these various approaches into a unified framework for analysing the quality perception process for food products have been the contributions of Steenkamp (1989), Steenkamp and Van Trijp (1996), Poulsen et al (1996) and Grunert et al (1996).…”

Market Orientation in Food and Agriculture

“…Multi-attribute models have been the most widely used approach to analyse quality judgements in consumer behaviour, but they have also been widely criticized (eg, Grunert, 1989). Two major criticisms shall be named, because they are important for the following sections.…”

“…Instead of the dimensions of a perceptual space, the 'objective' sensory characteristics of a product, as measured by QDA, can be related to product preferences, although one must keep in mind that preferences and quality perception in general will be affected by other factors than the product's sensory characteristics. It is also possible to try to relate preference directly to technical product specifications, or to consumers' perceptions of the quality and cost cues of the products in question (the analysis then becomes structurally similar to applying a multi-attribute attitude model, see Grunert, 1989;Holbrook & Hulbert, 1975;Mazis, Ahtola & Klippel, 1975;Wilkie & Pessemier, 1973).…”