The Myth of Fun

Kiell, Norman

doi:10.2307/2264584

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Why Is Fun Understudied?1

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2015

2022

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Cited by 2 publications

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“…Others decry the pervasiveness of fun in contemporary society and its invasion of many of the categories of life that were once taken more seriously. According to Kiell, fun is a trivialising, deceptive and oppressive element of consumer culture, as advertisers place the burden of having fun onto consumers, trying to hide the mundane nature of their products and the anxieties and alienation of daily life (Kiell, 1961).…”

Section: Why Is Fun Understudied?mentioning

confidence: 99%

Taking fun seriously in envisioning sustainable consumption

Wilk

2022

Consumption and Society

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Ultimately, consumption drives the global economy and high levels of consumption among the wealthiest fraction of the population are responsible for a disproportionate amount of carbon emissions. Many experiences that motivate overconsumption include the pursuit of fun, a term that cuts across other conventional categories like pleasure, entertainment, leisure and play. This article surveys the scattered literature on fun and finds the concept useful in framing issues of overconsumption. Consumer capitalism is constantly finding and marketing new ways of having fun. I suggest that we should carefully assess the potential of particular kinds of fun to increase or reduce carbon emissions and use social and policy measures to discourage one and promote the other.

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Section: Why Is Fun Understudied?mentioning

confidence: 99%