The multiple logics of tourism development in China

Abstract

It has been widely demonstrated and accepted in the sustainable tourism literature that tourism development involves multiple stakeholders. However, little research has been conducted to examine the logics guiding and explaining the behaviours of the stakeholders in tourism development. Guided by the institutional logics perspective and stakeholder theory, this study identifies the logics of different stakeholders in China's tourism development through fieldwork in two tourism development cases (Yalong Bay and Haitang Bay) in Hainan Province and content analysis on secondary data from multiple sources. The logic of pursuing political legitimacy, the logic of fiscal income maximisation, the dual logics of the market and politics, and the logic of pursuing economic benefits were identified to be the dominant logics driving the behaviours of the central government, local government, tourism enterprises and local communities, respectively, in China's tourism development. This paper contributes to a better understanding of the dynamics of tourism development in China.

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