The multidimensional effects of a small gift: Evidence from a natural field experiment

Garbarino, Ellen; Slonim, Robert; Wang, Carmen

doi:10.1016/j.econlet.2013.03.031

Cited by 7 publications

(4 citation statements)

References 4 publications

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“…Although a differentiated marketing approach targeting Highly Active donors only may not be an effective strategy , the results suggest ensuring that this group is engaged when planning donor engagement strategies is important. Tools that have been shown to be effective in the literature at temporarily increasing donations without compromising the safety of blood include small gifts, newspaper recognition and active decision‐making for those that present to donate . Campaigns aimed at increasing awareness around the importance of blood donation could also be an important tool for encouraging donation.…”

Section: Discussionmentioning

confidence: 99%

Blood donation and donors: insights from a large German teaching hospital (2008–2017)

2019

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Background and objectives The availability of blood and blood products is crucial for the provision of high-quality hospital services. We analyse changes in whole blood donations, donors and their behaviour over 9 years at a large German teaching hospital.Materials and methods A descriptive analysis using data from over 34 000 donors and 265 000 donations from a large university hospital's blood centre was conducted using data from July 2008 to December 2017. The analysis focussed on (a) whole blood donations and (b) donor characteristics and how they changed over time. We categorized donors into four categories according to their donation activity (First-Time, Highly Active, Active and Reactivated).Results We observed falling donations over time and that donors donated less frequently. Consequently, we show a downward trend in the number of Highly Active donors, whilst First-Time donors remained stable. We also provide evidence that donors donated well below their capacity and that the blood type of donors appeared to be in line with the wider German donor population. Lastly, we show a sharp drop in the return rates of First-Time donors over time.Conclusion We recommend that Highly Active donors and former Highly Active donors are more carefully considered when planning donor engagement strategies and effort made in (at the very least) maintaining their donation activity. Our results in the context of the literature highlight the need for further research into the changing attitudes towards blood donation and prosocial activities.

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Section: Discussionmentioning

confidence: 99%

Blood donation and donors: insights from a large German teaching hospital (2008–2017)

2019

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“…Sales promotion: it was investigated the effectiveness of the donation promotion strategy, where the main idea is health testing (Leipnitz et al, 2018), donor examination as a tool for incentives (van Dongen et al, 2013), the implementation of loyalty programs for donor retention (Greffin et al, 2018), the effect of small gifts (Garbarino et al, 2013).…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

“…The works of various authors analyze the tools of marketing communications used in the blood service: the influence of questionnaires (van Dongen et al, 2013), gifts (Garbarino et al, 2013), text messages (Saleem et al, 2014), television recruitment (Agrawal and Tiwari, 2014). Also describe the experience of successful recruitment of donors in India (Siromani et al, 2012), other authors consider the use of emergencies in donor engagement strategies (Shehu et al, 2013), analyze the role of communications and social networks in the blood service of Canada (Smith et al, 2013), study tools for donor involvement and retention in China.…”

Section: Figure 1 Number Of Publications By Yearmentioning

confidence: 99%

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Khomenko

Saher

Polcyn

2020

HEM

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This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years. The main purpose of the research is to understand the content and characteristics of existing research in the field of marketing in blood service to determine the direction of future research for both scientists and practitioners. Systematization of the literary sources and approaches for solving the problem of marketing in blood service indicates that a large amount of research in the field of marketing activities of blood service for the last 20 years requires a synthesis of existing research. The relevance of this scientific problem decision is that one of the criteria for the health level of the country’s population is the availability of a sufficient number of blood donors (Global, 2017). Moreover, marketing activities of blood service allow to attract and retain the required number of donors and receive from them a sufficient amount of blood and its components. Investigation of the topic of the marketing activities in the blood service in the paper is carried out in the following logical sequence: it was determined the influence of authors, journals, and articles about marketing in the blood service, studied and identified marketing clusters in the blood service, conducted the content analysis and presented the visualization of scientific literature on marketing activities in the blood service. Methodological tools of the research methods were 2000-2019 years. The object of research is 262 relevant articles published in 25 journals over the period 2000–2019 because, namely, they explain the essence of marketing activity in blood service facilities. The paper presents empirical analysis publications on marketing in the blood service during the last 20 years, which showed that the most influential journals were Transfusion, Vox Sanguinis, and Transfusion Medicine Reviews. The most famous authors are Wakefield M.A., Gillespie T.W., Glynn S.A., Lemmens K.P.H., Bednall T.C., Sojka B.N., Masser B.M. The classification literature on marketing in the blood service is presented in the areas of recruitment and retention strategies, influence, and incentives for planned behavior, decision-making on donation. Each five-year plan covers research in the following areas: understanding donor behavior to develop engagement and use strategies, finding ways to recruit new donors, marketing tools to work with donors, focusing on donor retention, and using modern marketing communication tools. The research empirically confirms and theoretically proves that it is advisable to focus on the introduction of the most modern tools of marketing communications (messengers, mobile applications, ringtones on mobile phones, social networks) in combination with traditional (radio, brochures, videos, SMS messages, motivational interviews, and loyalty programs). It is also recommended to pay attention to average when building the loyalty of existing donors to increase the amount of blood donated by more donors and improve the quality of donors and blood safety. The results of the research can be useful for blood services and companies who promote unpaid voluntary donation. Keywords: blood donor, blood service, marketing, marketing activities, motivation, promotion, recruitment, retention.

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“…The missing information and coordination failure demonstrated by the observed over-supply may similarly cause under-supply in normal times. People may be inactive and using unsolicited gifts to generate reciprocity (Garbarino, Slonim and Wang, 2013). Another solution is to introduce a price for donating blood.…”

Section: Introductionmentioning

confidence: 99%

Market Design for Altruistic Supply: Evidence from the Lab

Slonim

Wang²

2016

SSRN Journal

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Market Design for Altruistic Supply: Evidence from the Lab * Volunteer supply is widespread, yet without a price inefficiencies occur due to suppliers' inability to coordinate with each other and with demand. For these contexts, we propose a market clearinghouse mechanism that improves efficiency if supply is altruistically provided. The mechanism, a registry, combines aggregate demand information with supplier's willingness to help, and invites volunteers to help only when excess demand occurs. We experimentally study three registries that include stochastic high-stakes demand and heterogeneous supplier costs. We find that all three registries improve efficiency dramatically; they eliminate unneeded costly help when demand is unexpectedly low and significantly increase supply (reduce shortages) otherwise. Further, two registries that invite exactly one registry member to help for each person needing help, rather than the third registry that continues asking members to help until someone helps, result in fewer people joining the registry, but those who join are more likely to help.

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The multidimensional effects of a small gift: Evidence from a natural field experiment

Cited by 7 publications

References 4 publications

Blood donation and donors: insights from a large German teaching hospital (2008–2017)

Blood donation and donors: insights from a large German teaching hospital (2008–2017)

Analysis Of The Marketing Activities In The Blood Service: Bibliometric Analysis

Market Design for Altruistic Supply: Evidence from the Lab

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