The MUBI Audience

Frey, Mattias

doi:10.1007/978-3-030-80076-5_6

Cited by 1 publication

(4 citation statements)

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“…Suppliers can use the “wisdom of crowds” in social curation and co-curation as a means of identifying market trends. However, as Frey (2021) pointed out, there has already been a revival of human curation on major platforms such as Netflix. One advantage of the human curator is their future orientation, compared with the analysis of past trends that supports AI.…”

Section: Discussionmentioning

confidence: 99%

“…Aesthetic experiences have also increased as museums moved into the community, and a “hybrid museum script” has emerged, fusing museum functions with business and retailing (Noordegraaf, 2012). Curation has therefore become a coping strategy for the “cultural surplus” (Frey, 2021) of the experience economy. Davis (2017) identifies the emergence of three main curation modes: Expert curation involves a single expert or small group of experts curating content for a larger audience, including the traditional museum curator, or travel blog writers. Social curation engages a large group of people in the curation process to collectively find, organise and share content (e.g.…”

Section: The Drivers Of the Curational Turnmentioning

confidence: 99%

“…Lukovic (2023) argues algorithmic curation by Airbnb affects property ranking and visibility, maximising revenue generation for the platform. The reliance on aesthetic selection criteria means algorithmic selection is increasingly combined with human interventions (Frey, 2021). Travel company The Culture Trip combines analysis of social media data with expert-generated curated content (UNWTO, 2021).…”

Section: The Drivers Of the Curational Turnmentioning

confidence: 99%

“…The Lonely Planet website links curated expert recommendations with advice from fellow travellers on social media. Bhaskar (2016) argues that human curation has attained new value as algorithms have expanded, and Frey (2021, p. 4) notes a backlash against algorithms, and positions human curation as a “boutique” business model, confronting the “conglomerated niche strategy”, of platforms such as Netflix.…”

Section: The Drivers Of the Curational Turnmentioning

confidence: 99%

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The curatorial turn in tourism and hospitality

Richards

2024

IJCHM

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Purpose This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects. Design/methodology/approach Narrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes. Findings Curational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places. Research limitations/implications Research is needed on different forms of curation, their differential effects and the power roles of different curational modes. Practical implications Curation is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality. Originality/value This is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.

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Section: Discussionmentioning

confidence: 99%