The motivational and informational basis of attitudes toward foods with health claims

The effects of nutrition knowledge on food label use. A review of the literature

“…Although prior knowledge has been shown to influence attitudes toward claims (Jacobs et al, 2011; Lähteenmäki, 2013; Leathwood, Richardson, Sträter, Todd, & van Trijp, 2007; Nocella & Kennedy, 2012; Žeželj, Milošević, Stojanović, & Ognjanov, 2012), there are only a handful of studies investigating the influence of knowledge on the comprehension of claims on food labels. In general, these studies show that nutrition knowledge supports understanding of claims on food labels.…”

“…Although the present review does not address this issue, motivation may be an important factor in encouraging consumers to think about the importance of nutrition in food choice (Coulson, 2000; Lin, Lee, & Yen, 2004; Petrovici & Ritson, 2006; Suter & Burton, 1996; Žeželj et al, 2012). Although it is unclear where motivation originates, it is possible that motivation and knowledge co-evolve such that motivation predicts knowledge (Miller & Cassady, 2012) and knowledge predicts motivation (Miller, Gibson, & Applegate, 2010).…”

Overcoming consumer scepticism toward food labels: The role of multisensory experience

“…The statements were compiled from several scales previously used to measure scepticism for advertisements and labels (Mangleburg & Bristol, 1998;Mohr, Eroglu, & Scholder Ellen, 1998;Moussa & Touzani, 2008;Obermiller & Spangenberg, 1998). Product evaluation was measured with seven items assessed on a scale from 1 (very negative) to 5 (very positive) based on Fenko, Otten, and Schifferstein (2010) and Žeželj, Miloševic, Stojanović , and Ognjanov (2012). Product experience was measured with six items on a scale from 1 (very bad) to 5 (very good) based on Moskowitz (1995).…”

“…However, the sample used in our study was not representative of the population, and demographic differences between consumers were too little to draw any conclusion about their influence on scepticism. More systematic research is needed into the effects of various consumer characteristics on scepticism toward health and hedonic labels, including consumer confidence (Tan & Tan, 2007), health motivation and nutrition knowledge (Sirieix et al, 2013;Szykman et al, 1997;Žeželj et al, 2012), as well as general education and socioeconomic status (Crockett, Jebb, Hankins, & Marteau, 2014;Tan & Tan, 2007).…”

Consumer Acceptance of Functional Foods in Ho Chi Minh City

“…They feared the artificial process of functional foods' production and thus questioned about their safety (Poppe&Kjaernes, 2003). In brief, previous studied showed that acceptance of functional foods depended not only on their health claims but also on their taste (Žeželj, 2012;Lalor, 2011;Lonneker, 2007;Patterson, 2006;Urala et al, 2003;Verbeke, 2005Verbeke, , 2006. Consumers often consider taste the first and foremost requirement in purchasing and consuming foods.…”