The Motivation of Tourism Photography Online Sharing

Abstract

The online sharing of tourism photography has been a widespread phenomenon in recent years. However, few studies empirically analyzed the motivation of why tourists share photos online. From the perspective of aesthetic experience theory and self-determination theory, two extrinsic motivations (i.e. destination attractiveness and destination uniqueness) and three intrinsic motivations (i.e. self-presentation, relationship maintenance and entertainment) are proposed as antecedents. Using the data collected from 269 domestic tourists in Xiamen, we find that both extrinsic and intrinsic motivations have a positive impact on the intention. Specifically, destination uniqueness, relationship maintenance and entertainment have significant effects on online sharing intention.

Travel for Leisure or Social Media Content?

“…This result is supported by Raimkulov et al [36], which stated that destination attractiveness is the ability of a destination to provide good products and services to attract people to visit the destination. Zhang et al [37] added that attractiveness refers to a destination with attractive, colorful, and diverse characteristics. So that might encourage millennial tourists to visit.…”