Handbook of Qualitative Research Methods in Marketing 2006
DOI: 10.4337/9781847204127.00024
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The Monticello Correction: Consumption in History

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“…The specific techniques included site observation (e.g., Lincoln and Guba 1985), interviews (e.g., McCracken 1988); photographic, video and audio recording of the site, excluding informants (e.g., Holbrook and Kuwahara 1998; Kozinets and Belk 2006) and historical analysis and reflection (e.g., Scott, Chambers, and Sredl 2006). Members of the research team have used these techniques to collect data throughout the region since 1993, during and following the various wars of Yugoslav succession/secession.…”
Section: Methodsmentioning
confidence: 99%
“…The specific techniques included site observation (e.g., Lincoln and Guba 1985), interviews (e.g., McCracken 1988); photographic, video and audio recording of the site, excluding informants (e.g., Holbrook and Kuwahara 1998; Kozinets and Belk 2006) and historical analysis and reflection (e.g., Scott, Chambers, and Sredl 2006). Members of the research team have used these techniques to collect data throughout the region since 1993, during and following the various wars of Yugoslav succession/secession.…”
Section: Methodsmentioning
confidence: 99%
“…Despite vivid examples such as Belk (1992), Hirschman and Hill (2000) and Witkowski (1989) that demonstrate how history can enlighten the study of consumer behavior, Scott et al (2006) note that only five of the 930 articles in the Journal of Consumer Research since 1987 have been historical. The premise of cohort analysis is that generations vary due to having experienced different events earlier in their lives.…”
Section: Introductionmentioning
confidence: 99%
“…Variation in the life courses of different generations creates cohort effects that affect consumption profoundly. As Scott et al (2006, p. 23) note, errors of presentism (i.e. assumptions and agendas of the present are projected upon the buyers of the past) exist.…”
Section: Introductionmentioning
confidence: 99%