The Monticello Correction: Consumption in History

Scott, Linda M.; Chambers, Jason P.; Sredl, Katherine

doi:10.4337/9781847204127.00024

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The specific techniques included site observation (e.g., Lincoln and Guba 1985), interviews (e.g., McCracken 1988); photographic, video and audio recording of the site, excluding informants (e.g., Holbrook and Kuwahara 1998; Kozinets and Belk 2006) and historical analysis and reflection (e.g., Scott, Chambers, and Sredl 2006). Members of the research team have used these techniques to collect data throughout the region since 1993, during and following the various wars of Yugoslav succession/secession.…”

Section: Methodsmentioning

confidence: 99%

The Arizona Market

Sredl

Shultz

Brečić

2017

Journal of Macromarketing

View full text Add to dashboard Cite

Through this longitudinal study of a historically significant, complex, conflicted and evolving macromarketing space, Bosnia’s Arizona Market, the authors reveal that marketing systems are not merely random artifacts of human behavior; rather, they are adaptive, purposeful, can be pernicious and/or provisioning, and ultimately—if they are to reflect our humanity—must be well integrated into other prosocial systems to affect the best possible outcomes for all stakeholders. By engaging with a marketing system in a post-conflict, divided society, we are better able to understand the genesis and evolution of markets and marketing systems; the relationships among war economy, peace accords, and the ways that post-war marketing systems create community, provide for community needs, and create new vulnerabilities for some community members. The authors conclude with a discussion of implications for sustainable peace and prosperity in Bosnia and in other post-conflict marketing systems, and suggestions for future research.

show abstract

Section: Methodsmentioning

confidence: 99%

The Arizona Market

Sredl

Shultz

Brečić

2017

Journal of Macromarketing

View full text Add to dashboard Cite

show abstract

“…Despite vivid examples such as Belk (1992), Hirschman and Hill (2000) and Witkowski (1989) that demonstrate how history can enlighten the study of consumer behavior, Scott et al (2006) note that only five of the 930 articles in the Journal of Consumer Research since 1987 have been historical. The premise of cohort analysis is that generations vary due to having experienced different events earlier in their lives.…”

Section: Introductionmentioning

confidence: 99%

“…Variation in the life courses of different generations creates cohort effects that affect consumption profoundly. As Scott et al (2006, p. 23) note, errors of presentism (i.e. assumptions and agendas of the present are projected upon the buyers of the past) exist.…”

Section: Introductionmentioning

confidence: 99%

A life course perspective of family meals via the life grid method

Harrison

Veeck

Gentry

2011

Journal of Historical Research in Marketing

View full text Add to dashboard Cite

PurposeThe purpose of this paper is twofold: to describe and evaluate the life grid as a methodology for historical research; and to provide an example application investigating the dynamics of family meals over a lifetime by pairing life course theory with the life grid method of obtaining oral histories.Design/methodology/approachTo explore how the meanings and processes of meals change, the authors conducted interviews with 15 respondents aged 80 years old and over, on the topic of family meals.FindingsThe paper discusses the merits of using the life grid method to analyze lifetime family consumption behavior. The findings of this example study provide insight as to how the roles, responsibilities, and loyalties of our participants had changed through births, deaths, marriages, wars, economic periods, illnesses, and the process of aging, leading to changes in dining.Originality/valueThe benefit of the life grid method described in this paper is its ability to minimize recall bias. In addition, the overt process of cross‐referencing events throughout the course of the interviews via the life grid method proved to be a helpful aid in identifying patterns and symmetries during the interpretation stage.

show abstract

Studying digitised historical advertisements: experiments, explorations, reflections

Bossche

2022

Journal of Marketing Management

View full text Add to dashboard Cite

The Monticello Correction: Consumption in History

Cited by 3 publications

References 0 publications

The Arizona Market

The Arizona Market

A life course perspective of family meals via the life grid method

Studying digitised historical advertisements: experiments, explorations, reflections

Contact Info

Product

Resources

About