The moderating role of technology readiness, gender, and sex in consumer acceptance and actual use of Technology-based services

Tsourela, Maria; Roumeliotis, Μanos

doi:10.1016/j.hitech.2015.09.003

Cited by 60 publications

(55 citation statements)

References 77 publications

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“…Technology readiness index [31] refers to people's propensity to embrace and use new technologies for accomplishing goals in home life and at work. This technology readiness becomes driver for enablement of new technology that have benefit for people.…”

Section: Wifi Marketing Readiness For Tenantsmentioning

confidence: 99%

Exploring Design Needs of Wifi-Marketing as Promotional Strategy for Mall Industry

Muna

Fatmasari

Murti

2018

Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

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Jakarta is one of mall paradise in Indonesia. The emergent of middle class economy has shifted consumer behavior in visiting Mall. Nowadays, people visit mall for various reasons such as hangout with friends, meeting with client, window shopping and many more. Moreover, Wifi Marketing is new trend in marketing innovation. It is one of competitive advantage in attracting more visitors. However, More visitors don't guarantee the increase sales of tenants in Mall. Promotions are needed to help tenants in reaching out mall visitors through wifi-marketing. The purpose of this research is to explore the design needs of Wifi-marketing as cutting edge technology to maximize promotional strategy for Mall business. This is qualitative research in which data is collected through observation and in-depth interview with 8 informants (3 tenants and 5 visitors of shopping mall). The findings showed positive technological readiness towards wifi-marketing which can be interpreted from their optimism, innovativeness, discomfort and insecurity. Optimism and innovativeness become the drivers of wifi-marketing since it showed users' likelihood to adopt wifi for promotional purpose. However, discomfort and insecurity become the constraints for wifi-marketing in terms of privacy issue. Using design ethnography, the design of wifi-marketing welcome page should meet with visitors's needs such as information about mall directory, promotions and special offerings, new tenants information, restaurant recommendation, and customer service support.

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Section: Wifi Marketing Readiness For Tenantsmentioning

confidence: 99%

Exploring Design Needs of Wifi-Marketing as Promotional Strategy for Mall Industry

Muna

Fatmasari

Murti

2018

Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

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“…In this sense, it could be supposed that, especially in countries with high level of Masculinity, the incidence of female aggressors would be low. Additionally, some studies pointed out that females use computers less than males (ITU, 2013) because females score more on anxiety towards this kind of technology (Fariña, Arce, Sobral, & Carames, 1991;Tsourela & Roumeliotis, 2015).…”

Section: Discussionmentioning

confidence: 99%

Pornografía infantil online: una revisión literaria de enfoque cultural

et al. 2017

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Due to the Internet expansion around the world, child pornography is internationally considered as a crime, but we are uncertain of whether culture has some impact on it. The objective of the present review was to explore cultural aspects included in literature as key variables to analyse this type of crimes, using Hofstede's cultural dimensions (2010) as theoretical framework. A total of 125 papers on pornography (period: 2003-2016) were found in Web of Science®; but only 50 contain some implicit or explicit cultural references. The results showed few cultural variables considered for the scientific approach to child pornography, being the country of birth or race the mainly only ones considered. The major contribution of our research highlights the importance to incorporate the cultural dimension in the police task to assess the indicators that determine the risk factors in aggressors. In this sense, the present research contributes to hypothesize probable cultural differences when using tools as the Kent Internet Risk Assessment Tool (KIRAT) in the European context.

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“…They found that OPT and INN significantly influences perceived usefulness and perceived ease of use and perceived usefulness has a significant positive influence on actual usage. Similarly, Tsourela and Roumeliotis (2015) investigated the moderating role of technology readiness, gender and age in acceptance and actual use of technology based services. They found that the variables are the effects of the determinants on behavioral intention and actual use exist.…”

Section: Literaturementioning

confidence: 99%

Technology Readiness for New Technologies: An Empirical Study

Bakırtaş¹

2017

jisr

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In this study, the researchers examined the relationship among factors of technological readiness, departments and class levels of undergraduate student. Technology reading index scale was adapted from Parasuraman (2000). This study was based on empirical investigation of 891 undergraduate students of Faculty of Economics and Administrative Sciences and Engineering of Aksaray University in Turkey. Chi-square analysis, independent sample t-test and analysis of variance (ANOVA) procedures were used to test the hypotheses. Findings of the study indicated that there was a significant difference in the scores between two undergraduate student groups (computers weighted departments vs. not computers weighted departments) for DIS and INS. Similarly, there was a significant difference in the scores in terms of gender for only the two factors. There was female scoring higher than male scoring. The subscales of technology reading index were different according to student's departments and class levels. The study was discussed implications of the findings and directions for future research.

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The moderating role of technology readiness, gender, and sex in consumer acceptance and actual use of Technology-based services

Cited by 60 publications

References 77 publications

Exploring Design Needs of Wifi-Marketing as Promotional Strategy for Mall Industry

Exploring Design Needs of Wifi-Marketing as Promotional Strategy for Mall Industry

Pornografía infantil online: una revisión literaria de enfoque cultural

Technology Readiness for New Technologies: An Empirical Study

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