The Moderating Role of Online Community Participation in the Relationship Between Internal Marketing and Organizational Citizenship Behavior

Chang, Chi Cheng; Tseng, Kuo-Hung; Chen, Che Wei

doi:10.2224/sbp.2012.40.10.1725

Cited by 14 publications

(22 citation statements)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Second, using high-performance HRP as a moderator variable, I observed its moderating effect on organizational commitment and OCB. Future researchers could observe variables such as organizational tenure, or community participation (Chang et al, 2012;Ng & Feldman, 2011) and compare them with the findings in the present study. I believe that these suggestions are helpful for the examination of organizational behavior of employees.…”

Section: Discussionmentioning

confidence: 74%

“…The several limitations in this study may provide ideas for future researchers, who could include corporate entrepreneurship, individualism/collectivism, conscientiousness, or internal marketing concepts as antecedent variables of organizational commitment (Chang, Tseng, & Chen, 2012;Finkelstein, 2012;Lv, Shen, Cao, Su, & Chen, 2012;Zehir, Müceldili, & Zehir, 2012), organizational commitment as a mediator variable, or OCB as an outcome variable in the model to explore the correlations and establish a basis for subsequent empirical research. Second, using high-performance HRP as a moderator variable, I observed its moderating effect on organizational commitment and OCB.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

High-performance Human Resource Practices Moderate Flight Attendants' Organizational Commitment and Organizational Citizenship Behavior

2013

soc behav pers

View full text Add to dashboard Cite

The aim in this study was to examine the direct effect of organizational commitment on the organizational citizenship behavior (OCB) of flight attendants employed by 6 airlines in Taiwan, and to analyze the moderating role of high-performance human resource practices (HRP) at the organizational level. Data were analyzed via a cross-level analysis using hierarchical linear modeling. Results showed that when flight attendants' affective commitment was stronger, they were more likely to exhibit OCB; when the airlines more actively adopted high-performance HRP, the flight attendants were also more likely to exhibit OCB; and when the airlines valued high-performance HRP, the relationship between the flight attendants' organizational commitment and their OCB behavior was more significant. Managerial implications are discussed and suggestions are made for future research.

show abstract

Section: Discussionmentioning

confidence: 74%

Section: Discussionmentioning

confidence: 99%

High-performance Human Resource Practices Moderate Flight Attendants' Organizational Commitment and Organizational Citizenship Behavior

2013

soc behav pers

View full text Add to dashboard Cite

show abstract

“…Due to a lack of a compelling measure of internal marketing in the extant literature, internal marketing was measured with 21 items, synthesized from prior studies (Altarifi, 2014;Chang et al, 2012;Gounaris, 2006;Keller, Lynch, Ellinger, Ozment, and Calantone, 2006;Lings, and Greenley, 2005;Ruizalba et al, 2014) that entails supports provided by organization in aspects of management concern, training, communication, empowerment, and rewards to internal customers in their jobs. The Cronbach's of our scale was 0.941.…”

Section: Methodsmentioning

confidence: 99%

Internal marketing, employee customer‐oriented behaviors, and customer behavioral responses

Park

Tran²

2018

Psychology and Marketing

View full text Add to dashboard Cite

This study seeks to investigate the effect of internal marketing—treating employees as internal customers—on salesperson's engagement in customer‐oriented behaviors and resultant customers’ responses. The data were collected from dyadic interactions between salespeople and customers in banking firms in Vietnam. The results showed that internal marketing is significantly associated with salesperson's performance of adaptive selling behavior, customer‐oriented selling behavior, and relational selling behavior, which result in customer relationship continuity, purchase intention, and positive word‐of‐mouth. In addition, salesperson's customer‐oriented behaviors play partial mediating roles between internal marketing and external customer responses. The study extends the extant literature of internal marketing and offers useful managerial implications for service firms, particularly banking firms in Vietnam. The study concludes with suggestions of potential research directions for future studies.

show abstract

“…Some studies have focused on the impact of IRM on specific components of employee job performance including (OCB) and task performance (Borman and Motowidlo, 1993). Chang et al (2012) identified the existence of a positive effect of IRM on OCB. These results are in line with research findings of Yoon & Suh (2003).…”

Section: Contribution Of Internal Relationship Marketing To Job Perfomentioning

confidence: 99%

Internal Relationship Marketing and Job Performance: A Theoretical Analysis

Amine¹,

Ouhna²

2018

IBR

View full text Add to dashboard Cite

Human resources are considered as one of the important intangible resources of company composed mainly of employees' knowledge, skills and attitudes. When human capital is scarce, precious and difficult to imitate, it can be a source of sustainable competitive advantage. Internal Relationship Marketing (IRM) acts in this sense. It is considered as a process of creating, developing and maintaining sustainable relationships between the company and its employees. In this context, and through an analysis of the existing literature in this field, we will try to study the effects of IRM on the employee job performance. The main results of this work are that the IRM, through its relational determinants namely: communication, organizational trust, organizational commitment and job satisfaction, help improve employee job performance and more precisely task performance and contextual performance. This study wraps up by a proposal of a conceptual model, linking the different components of our research.

show abstract

The Moderating Role of Online Community Participation in the Relationship Between Internal Marketing and Organizational Citizenship Behavior

Cited by 14 publications

References 18 publications

High-performance Human Resource Practices Moderate Flight Attendants' Organizational Commitment and Organizational Citizenship Behavior

High-performance Human Resource Practices Moderate Flight Attendants' Organizational Commitment and Organizational Citizenship Behavior

Internal marketing, employee customer‐oriented behaviors, and customer behavioral responses

Internal Relationship Marketing and Job Performance: A Theoretical Analysis

Contact Info

Product

Resources

About