2009
DOI: 10.1016/j.im.2009.02.001
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The moderating effect of gender on relationship quality and loyalty toward Internet service providers

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Cited by 196 publications
(129 citation statements)
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References 33 publications
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“…Trust is the psychological status that makes a person willing to be vulnerable to another person and assumes favorable results of other's behavior (Sanchez-Franco et al, 2009). Lee and Turban (2001) proposed that the social-psychology perspective seems to be most related for realizing customers' trust in Internet shopping as it emphasizes on transactions.…”
Section: Trustmentioning
confidence: 99%
See 1 more Smart Citation
“…Trust is the psychological status that makes a person willing to be vulnerable to another person and assumes favorable results of other's behavior (Sanchez-Franco et al, 2009). Lee and Turban (2001) proposed that the social-psychology perspective seems to be most related for realizing customers' trust in Internet shopping as it emphasizes on transactions.…”
Section: Trustmentioning
confidence: 99%
“…Customer commitment signifies a customer's craving to continue a positive, valued relationship with the product/service provider (Morgan & Hunt, 1994;Sanchez-Franco et al, 2009). Specifically, commitment is the customer's long-term orientation towards a business relationship (Moorman, Zaltman, & Deshpande, 1992).…”
mentioning
confidence: 99%
“…66,67 In this procedure, a Student's t-test is calculated using Equation 1. This equation is derived from a Student's t distribution with m + n -2° of freedom, where Sp (Equation 2) is a pooled estimator for the variance of the standard errors, m and n are the sample sizes of each group (in this case 2), and SE is the standard error of each path coefficient of the structural model for each group.…”
Section: Moderating Effect Of the Aptitudementioning
confidence: 99%
“…Wang and Yamagishi (2005) revealed in their study that male participants' high trust toward unknown partners had a strong relationship with expectation of reciprocity from their partners, whereas female participants had low trust toward unknown partners. Sanchez-Franco, Ramos, and Velicia (2009) pointed out that the influence of trust on loyalty is significantly stronger for males than for females. Their arguments seem supported in our study, which indicates that the moderating effect on the path effect of trust on VC re-use intention is significantly stronger in men than in women.…”
Section: Discussionmentioning
confidence: 99%