2020
DOI: 10.1007/s10490-020-09730-0
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The moderate-reputation trap: Evidence from a Chinese cross-border business-to-business e-commerce portal

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Cited by 13 publications
(15 citation statements)
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“…While digitalization is connecting the world and providing customers, resources, and information with global reach (Shi et al, 2020;Qi et al, 2020), the institutional environment -e.g., the policies pertaining to online businesses and customer attitudes toward online reputation -varies across countries (cf. Luo et al, 2020). Such institutional variation implies that e-commerce firms engaged in crossborder activities are often embedded in sets of challenges that differ from those involved in conducting business in a single country.…”
Section: Institutional Theorymentioning
confidence: 99%
“…While digitalization is connecting the world and providing customers, resources, and information with global reach (Shi et al, 2020;Qi et al, 2020), the institutional environment -e.g., the policies pertaining to online businesses and customer attitudes toward online reputation -varies across countries (cf. Luo et al, 2020). Such institutional variation implies that e-commerce firms engaged in crossborder activities are often embedded in sets of challenges that differ from those involved in conducting business in a single country.…”
Section: Institutional Theorymentioning
confidence: 99%
“…These make it impossible for the company to expand the scale of users, resulting in the company facing greater foreign external responsibilities. On the other hand, the reputation of online platforms greatly affects the application of cross-border e-commerce models and the survival of online companies (Luo et al. , 2020).…”
Section: Theory and Hypothesesmentioning
confidence: 99%
“…From the perspective of the current development of foreign trade intermediaries, those intermediaries engaged in IEC include not only IEC platforms but also certain entities, such as payment platforms, logistics enterprises, and overseas warehouse models [4]. Moreover, as the number of IEC platforms and stores continues to increase, the role of trade intermediaries in IEC also increases in significance, and the competition among these intermediaries becomes increasingly fierce [5].…”
Section: Literature Reviewmentioning
confidence: 99%
“…A joint hypothesis testing of the coefficients of the four variables and four interaction terms revealed that both the global financial crisis and European debt crisis influenced the effects of IEC and GDP, indicating the presence of structural mutation. The coefficient of the IEC interaction term (d'lnCBEC) is significantly negative at −0.061 in column (5), indicating that the global financial crisis has weakened the function of IEC in promoting exports activities. Meanwhile, the coefficient of the market potential interaction term (d'lnGDP) remains significantly positive, indicating that the market potential of a country under the global financial crisis is the main factor determining the growth of China's export volume.…”
Section: Hausman Testmentioning
confidence: 99%