The Model for Determining the Success of the Partnership Program in Improving the Performance of SMEs Fostered Partners PT. Perkebunan Nusantara III

Abstract

The purpose of this study is to determine the direct and indirect effects of business networks and online marketing capabilities on the performance of SMEs fostered by PT. Perkebunan Nusantara III through a partnership program. The population and sample are from 100 SME partners who are considered successful in developing their business. Research questionnaires were used to obtain research data in the form of primary data. While the data analysis using path analysis using the Smart PLS approach. The results showed that the business network directly had a significant effect on the partnership program and the performance of the SMEs fostered by PT. Perkebunan Nusantara III. Directly, the ability of online marketing has no significant effect on the partnership program but does affect the performance of the SMEs fostered by PT. Perkebunan Nusantara III. Lastly, indirectly, the partnership program has a significant role in mediating the business network on the performance of the SMEs fostered by PT. Perkebunan Nusantara III, while online marketing capabilities have no significant effect on the performance of the SMEs fostered by PT. Perkebunan Nusantara III.

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