Comparative Analysis of Competitive Strategies With BCG Matrix Approach at Regional Development Banks
Satria Tirtayasa,
Lailan Safina Hasibuan,
Afif
Abstract:This study aimed to determine the position of each regional development bank using bcg matrix approach and then analyze the comparison of competing strategies. Strategy analysis with bcg matrix, using market growth and relative market share as variables. The method of analysis is quantitative descriptive. Banks that became the object of research are the top five regional development banks based on the total assets of the population of 27 regional development banks in Indonesia. To determine the position of re… Show more
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