The Mobile Suit Gundam Franchise: A Case Study of Transmedia Storytelling Practices and Ludo Mix in Japan

Nakamura, Akinori; Tosca, Susana

doi:10.26503/todigra.v5i2.114

Cited by 4 publications

(6 citation statements)

References 2 publications

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“…Steinberg's studies indicate that a particular convergence model in Japan plays a pivotal role in transmedia storytelling, although he often approaches the subject from a commercial marketing and commodity semiotics perspective. Nakamura's analysis [7,8] reveals that the convergence strategy (transmedia storytelling) and divergence strategy (media mix) employed in series such as Gundam can complement each other. They might not represent opposing media strategies but could be interdependent designs.…”

Section: Mapping the Terrain: Transmedia Practices And Media MIXmentioning

confidence: 99%

Exploring Media Mix in Transmedia Storytelling: A Case Study on Cyberpunk 2077 and Cyberpunk: Edgerunners

Chen,

2023

CHR

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The research investigates the combined role of video games and Japanese anime in transmedia storytelling. Taking Cyberpunk 2077 and its anime adaptation Cyberpunk: Edgerunners as focal points, the study delves into the unique narrative experience this media pairing bestows upon the storytelling universe and its audience. Rather than adhering to traditional linear narratives, this amalgamation furnishes an unstructured, symbol-laden storytelling odyssey. The paper introduces and scrutinizes the notion of media convergence. It is noted that through the integration of Japanese manga and video game elements, Cyberpunk 2077 witnessed a resurgence in sales and acclaim. Concurrently, Cyberpunk: Edgerunners influenced the game with its pronounced symbolic essence, hinting at an emergent lean towards postmodernism in modern media production.

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Section: Mapping the Terrain: Transmedia Practices And Media MIXmentioning

confidence: 99%

Exploring Media Mix in Transmedia Storytelling: A Case Study on Cyberpunk 2077 and Cyberpunk: Edgerunners

Chen,

2023

CHR

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“…Japan as a major anime country whose transmedia storytelling approach to the animation industry is of relevance to developing countries, and in Japan, a similar approach to transmedia storytelling is known as "media mix" [8]. Below is the model proposed by Pratten [9].…”

Section: Transmedia Storytelling and Media MIXmentioning

confidence: 99%

“…Some studies have applied transmedia theory and applied transmedia storytelling methods to the field of Chinese animation [8]. Shi & Gao used Marvel in the US as an example, showed that constructing transmedia story worlds is a time-spanning process [14].…”

Section: Analysis and Citation Of Transmedia Theorymentioning

confidence: 99%

An Analysis of Transmedia Storytelling of Chinese Animated Films Based on the Perspective of Media Mix

Lyu

2023

CHR

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In recent years, Chinas animation industry has drawn on the experience of some developed countries in the process of development. For example, Japan has already formed an animation industry and disseminates its works through various media through transmedia storytelling to obtain better communication effects. There are still some problems with transmedia storytelling and media mix in Chinese animation. This study uses a content analysis and ethnographic approach to compare Chinese and Japanese animation movies in terms of the number of transmedia and the effect of transmedia communication. In order to analyze the problems of Chinese animated films in transmedia communication, as a further extension of transmedia theory in animation, this paper summarises the problems of Chinese animated films in transmedia communication based on previous theories of transmedia communication as well as research on Chinese animation, and suggests that Chinese animated films should perhaps learn from Japanese animation films to increase their interaction with other media, and to become part of the media mix of Chinese animation. According to statistics, it was found that the number of Chinese animated films spread transmedia in 2019 was much lower than that of Japanese animation films, which means that if Chinese animated films are seen as part of a media mix , there are still have problems with Chinese animated films. Improving the linkage of animation films with other media to increase the number and effectiveness of their transmedia dissemination may be the solution.

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“…Nakamura & Tosca (2021) menjelaskan bahwa praktik transmedia di Jepang sudah dilakukan sejak awal film animasi diproduksi. Animasi pendek berjudul Imosuke Inoshishigari no Maki yang dirilis tahun 1917 merupakan adaptasi dari komik Imokawa Muzuzo to Buru (1915) (Watanabe 2020 dalam Nakamura & Tosca, 2021). Manga Sho-chan no Boken (1923) menjadi penanda keberhasilan praktik transmedia di Jepang.…”

Section: Pendahuluanunclassified

Praktik Transmedia Film Battle of Surabaya dan Nussa dalam Konteks Industri Animasi di Indonesia

Sarjiati

2023

JIK

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Transmedia merupakan salah satu faktor penting perkembangan industri animasi. Namun, praktik transmedia industri animasi di Indonesia terbilang masih baru. Penelitian bertujuan memahami praktik transmedia film animasi dan keterkaitannya dengan perkembangan industri animasi di Indonesia. Metode penelitian adalah kualitatif, pengumpulan data dilakukan melalui wawancara dan diskusi terbatas. Penelitian ini mempelajari praktik transmedia pada tiga tingkatan yang berhubungan, yaitu tingkat produk, perusahaan atau studio, dan industri, dengan menggunakan pendekatan manajemen. Praktik transmedia film animasiBattle of Surabaya dan Nussa dianalisa untuk memahami praktik transmedia di level produk dan studio. Analisis terhadap praktik transmedia kedua film animasi tersebut bertujuan untuk memahami variasi jenis dan strategi yang dilakukan oleh kedua studio. Analisis pada level industri difokuskan pada perkembangan industri animasi Indonesia. Hasil penelitian menunjukkan bahwa perencanaan sejak awal produksi animasi, jalur distribusi, dan kerjasama dengan pihak lain menjadi bagian penting dalam praktik transmedia. Salah satu faktor yang membawa kesuksesan film animasi Nussa yakni membidik keluarga muda muslim sebagai target audiens. Di sisi lain, film animasi lokal menghadapi persaingan ketat dengan film animasi luar negeri yang banyak ditayangkan di Indonesia. Penelitian ini memiliki kontribusi pada konsep kajian film dan industri animasi di Indonesia terutama dari aspek transmedia yang belum banyak diskusikan.

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The Mobile Suit Gundam Franchise: A Case Study of Transmedia Storytelling Practices and Ludo Mix in Japan

Cited by 4 publications

References 2 publications

Exploring Media Mix in Transmedia Storytelling: A Case Study on Cyberpunk 2077 and Cyberpunk: Edgerunners

Exploring Media Mix in Transmedia Storytelling: A Case Study on Cyberpunk 2077 and Cyberpunk: Edgerunners

An Analysis of Transmedia Storytelling of Chinese Animated Films Based on the Perspective of Media Mix

Praktik Transmedia Film Battle of Surabaya dan Nussa dalam Konteks Industri Animasi di Indonesia

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