The Mexican Ecological Conscience: A Predictive Model

Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Barraza, Lidyeth Azucena Sandoval; Becerra, Rina María Álvarez

doi:10.3390/su14127050

Cited by 11 publications

(6 citation statements)

References 60 publications

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“…The responsible behavior of people during the pandemic has driven the trend of buying green products among consumers around the world [ 6 , 7 , 8 ]. Concerns for the environment and the planet’s well-being are increasingly important and relevant debates in a modern society [ 9 ], in which lifestyles and healthy behavior of adults are learned from childhood or in early adolescence [ 10 , 11 ].…”

Section: Introductionmentioning

confidence: 99%

Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic

García-Salirrosas

Niño-de-Guzmán

Gómez-Bayona

et al. 2023

Behavioral Sciences

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The objectives of this research were: (1) to examine the influence of environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on the environmentally responsible purchase intention (ERPI) of consumers in the member countries of the Pacific Alliance, namely, Chile, Colombia, Mexico and Peru; and (2) to analyze whether there is a moderating effect related to the country of residence and gender of the consumer. The study was conducted under a quantitative and cross-sectional approach. The sample consisted of 1646 consumers: 24.4% from Peru (n = 402), 25.4% from Mexico (n = 418), 26.1% from Colombia (n = 401) and 24.1% from Chile (n = 397). Data analysis and hypothesis testing were performed using a multigroup Structural Equation Model (SEM). The results show a positive influence among environmental awareness (EA), sustainable consumption (SC) and social responsibility (SR) on environmentally responsible purchase intention (ERPI). Gender and country of residence were also shown to be moderating variables in these relationships. In conclusion, it can be affirmed that the participants of this study recognize the importance of acquiring environmentally friendly products. Among them, the female population is more aware of this issue. It is recommended new business models be created to provide products and services oriented to this market according to consumers’ tastes, desires and purchasing preferences; the proposals they have should be friendly to the environment and to society.

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Section: Introductionmentioning

confidence: 99%

Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic

García-Salirrosas

Niño-de-Guzmán

Gómez-Bayona

et al. 2023

Behavioral Sciences

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“…Non-probabilistic sampling was applied for convenience [57]. This technique is commonly used in consumer behavior studies [58][59][60][61][62][63] because of its low cost and the ease of finding willing participants [56]. The data were collected through an online survey via Google Forms.…”

Section: Sample and Proceduresmentioning

confidence: 99%

Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

Gómez-Bayona,

Valencia-Arias,

García-Salirrosas

et al. 2023

Sustainability

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The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify how perceptions on COVID-19 affected the variables of planned behavior and responsible purchase intention during the pandemic in Colombia. A total of 320 consumers participated in an online survey, and the responses were analyzed using a structural equation model (SEM) and AMOS 24 statistical software. The results were positive regarding the development of better environmental awareness, indicating that COVID-19 (COV) influenced the attitude (ATT) of individuals and contributed to subjective norms (SNs) and perceived behavioral control (PBC), and that SNs and ATT influence eco-friendly purchase intention (EFPI). However, PBC does not contribute to EFPI. Colombian consumers have become aware of the importance to society of buying eco-friendly products, and planned behavior is an opportunity for organizations to formulate new portfolios relevant to the needs of the market. This is an important opportunity to sensitize consumers to the purchase of environmentally friendly products and for the identification of commercial strategies by companies that bet on the formulation and commercialization of eco-friendly portfolios that generate value for society.

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“…In this context, consumer purchasing behavior is influenced by economic, political, ahoyosdnd cultural factors and environmental factors (Bertram and Chi, 2017). However, society has yet to reach a consensus on the most important factor, as some consumers may prefer products with more ecological manufacturing processes (Müller-Pérez et al, 2022). In contrast, others may choose the final product without regard to the manufacturing process (Fuentes, 2015).…”

Section: Introductionmentioning

confidence: 99%

Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

García-Salirrosas,

Escobar-Farfán,

Gómez-Bayona

et al. 2024

Front. Psychol.

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IntroductionThis paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to determine the influence of the three variables of the theory of planned behavior (TPB) on willingness to pay (WP) for green products in the Peruvian market.MethodsA total of 405 Peruvian consumers were surveyed. Most of them were between the ages of 18 and 30 and single. To test the hypotheses, partial least squares (PLS-SEM) were used using the SamrtPls4 software. The results show the significant positive effect of EA on ATT and PBC. The positive and significant effect of ATT, SN, and PBC on WP was also tested A total of 405 Peruvian consumers were surveyed. Most of them were between 18 and 30 years old and single. To test the hypotheses, partial least squares (PLS-SEM) was used using SamrtPls4 software.ResultsThe results show the positive and significant effect of AD on ATT and PBC. The positive and significant effect of ATT, SN and PBC on WP was also tested.DiscussionThe research provides antecedents that allow evaluation of the possibility that companies and governments adjust the dissemination strategies and related public policies regarding the impact of environmentally responsible behavior in order to contribute to the development of environmental awareness as a variable that promotes the disposition of consumers to pay for environmentally friendly products.

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The Mexican Ecological Conscience: A Predictive Model

Cited by 11 publications

References 60 publications

Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic

Environmentally Responsible Purchase Intention in Pacific Alliance Countries: Geographic and Gender Evidence in the Context of the COVID-19 Pandemic

Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

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