The Method of Estimation of Economic Potential of the Industrial Enterprise

Production Strategy Selection Based on Diagnostics of the Economic Potential of an Industrial Enterprise

“…As a result of generalizing the works of scientists studying the resources of an industrial enterprise(Albu et al, 2015;Ishmuradova et al, 2019;Shamanska, 2012; etc. ), as well as taking into account the modern challenges of neo-industrialization, we consider it expedient to include such elements as:  Marketing and innovation potential (MIP): reflects the ability of an enterprise to adapt to market conditions and shape them by creating and using new products and technologies, unique selling propositions, and differentiated competitive advantages;  Organizational and personnel potential (OPP): characterizes the state of the human capital of the enterprise, the competence, and qualification level of personnel and management, the level of use of the concept of continuous learning (Longtime learning), the social policy of the enterprise, the presence of connections with the subjects of the innovation environment, including within the framework of clusters;  Technical and technological potential (TTP): shows the degree of progressiveness and the state of the main production assets and technologies of the enterprise;  Investment and sales potential (ISP): indicates the state of financial and economic resources, the network of sales channels, export activity of the enterprise.…”