2017
DOI: 10.1177/0163443717692740
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The medium is the mob

Abstract: Conventional narratives frame flash mobs as exemplary of the broader changes in politics, culture, and social relations brought on by new media technologies. Missing from these stories is an account of the mob itself. How do we make sense of the mob’s intensities, of the sublime power that emanates from the congregation of bodies together in space, and the ambiguities with which those intensities are received – without reducing these dimensions to the overdetermined power of a new medium? Using a broader theor… Show more

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Cited by 5 publications
(7 citation statements)
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“…Can we categorize them based on their common properties? ), We found that the flash mob phenomenon, which was studied in various articles, was referred to as “flash mob” (Mitchell and Boyod 2012 ), “classic mob” (Bylieva 2018 ) (Molnár 2014 ), “virtuous mob” (Shapiro 2017 ), “political mob” (Walker 2011 ), “smart mob” (Tsou 2015 ), “criminal flash mob” (Steinblatt 2011 ), or other names. In many cases, they either meant the same thing or in many other cases they meant different things, i.e., the global diffusion of flash mobs has diluted their original meaning .…”
Section: Resultsmentioning
confidence: 99%
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“…Can we categorize them based on their common properties? ), We found that the flash mob phenomenon, which was studied in various articles, was referred to as “flash mob” (Mitchell and Boyod 2012 ), “classic mob” (Bylieva 2018 ) (Molnár 2014 ), “virtuous mob” (Shapiro 2017 ), “political mob” (Walker 2011 ), “smart mob” (Tsou 2015 ), “criminal flash mob” (Steinblatt 2011 ), or other names. In many cases, they either meant the same thing or in many other cases they meant different things, i.e., the global diffusion of flash mobs has diluted their original meaning .…”
Section: Resultsmentioning
confidence: 99%
“…Another research published in 2017 by Aaron Shapiro (Shapiro 2017 ), focuses on the power of the flash mob—itself—as a political tool and NOT on the role and effects of the communication technologies on the flash mobs . He argues that political flash mobs are not the result of the emergent of various new digital media technologies—as many pieces of research acclaim—but these political (sometimes violent) flash mobs (he calls them “ vicious” flash mobs) are reflections of the injustices and lack of needs in specific communities.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Although walkers might be individually oriented to place and path, walking participants share a temporal and spatial co‐presence as their bodies align with each other's pace and rhythm to create ‘a common form that becomes familiar to both’ (Vergunst, , p.386). David Crouch (, p.167) extends this idea to focus on how this collective, mobile formation possesses the power to transmit a powerful collective statement of reterritorialisation and shape the experience of onlookers:
In their presence and in their movement, the bodies of self and of others, identified with similar purpose, feeling and direction, are dissolved into an intention and an identity that overwhelms any other image the street may hold; shops, houses, traffic, as these become culturally deafened by the ritual of occupation
Walking along the creek transmitted the sensory and affective charge generated by large numbers of moving bodies, as a “mob” (Shapiro, ), resonances that we aimed to accentuate through projection. The walking event was somewhat akin to the practice of flash‐mobbing, which takes several forms.…”
Section: Walking the Creekmentioning
confidence: 99%
“…In their presence and in their movement, the bodies of self and of others, identified with similar purpose, feeling and direction, are dissolved into an intention and an identity that overwhelms any other image the street may hold; shops, houses, traffic, as these become culturally deafened by the ritual of occupation Walking along the creek transmitted the sensory and affective charge generated by large numbers of moving bodies, as a "mob" (Shapiro, 2017), resonances that we aimed to accentuate through projection. The walking event was somewhat akin to the practice of flash-mobbing, which takes several forms.…”
Section: Walking the Creekmentioning
confidence: 99%