“…For this reason, companies require new and dynamic capabilities integrated into knowledge processes, such as accumulation, acquisition, integration, use, reconfiguration and transformation (Bykova & Jardon, 2018;Kodama, 2018;Piening & Salge, 2015), which overcome daily rigidities and allow new organizational routines to be acquired, integrated and recombined to generate novel value creation strategies (Bettiol et al, 2020;Ermine, 2018;North & Kumta, 2018;Singh et al, 2020).…”