The Mediating Role of Public Identity in the Relationship Between Social Media Service Quality and Visitor’s Satisfaction in Palace Museum, China

Purpose: Objective: This study aimed to identify the role of Al Ain University in developing social awareness among people and to identify the differences in the sample’s answers about that role. Study methodology: The descriptive survey method was used through the reality study and data analysis, and this method is considered appropriate for presenting the study. The study sample consisted of (450) male and female students who were selected through simple random sampling. A questionnaire on social awareness, consisting of (13) items. Means and standard deviations were extracted for the first question. The Mann Whitney test was used to determine the significance of the differences according to the gender variable, and the Kruskal-Wallis test was used to compare the means of several independent societies according to the college variable. Results and Discussion: The results of the study showed that the role of the university in developing social awareness among its students was average. The results of the study also showed that there were no differences in the role of the university due to the variables of gender and college. Recommendations: In light of the study results, the researchers recommend the following: Educating students about social awareness skills by holding workshops and seminars, working on continuous evaluation of social awareness skills, Creating a course as a university requirement that contains social skills, concepts, and terminology.

The role of Al Ain University in Developing Social Awareness Among its Students

Alsrehan,

AlKhaza’leh

2023

The Determinant of Demand and Supply to Increase Tourism Visit Sustainably by Using Principal Component Regression Analysis

Murniati,

Maski,

Noor

et al. 2024

Objectives: This research is entitled Determinants of Demand and Supply to Increase Visits in a Sustainable Way Using Principal Component Regression Analysis. Tourism is important where Malang Regency has attractive natural resource potential, and a very strategic geographical location surrounding two cities, namely Malang City and Batu City, surrounded by western and southern routes, and has an interesting culture so that tourism development is different. from the other. Visits of tourists, especially foreign tourists who have been unstable in the last two years have decreased. Limited use of technology in management and development. Method: Research data collection technique with a quantitative descriptive method with the Principal Component Regression Analysis tool. Meanwhile, supply tourism has a very high appeal, such as an attractive tourist attraction. Results: Based on the aspect of accessibility, they tend to have important infrastructure and access but have not been managed optimally, besides that there are still many traditional promotions and management that have caused tourist visits to be not optimal and the quality of human resources still needs to be improved. Conclusions: Based on the research results, it is known that in terms of tourism supply, the biggest factors influencing tourist attractions are attractions and amenities. Meanwhile, from the tourism demand side, these are preference and motivation factors which are influenced by changes in consumer behavior. The results of this study are expected to be input in developing tourism in Malang Regency which can increase tourist visits thereby increasing economic growth and sustainable community welfare.

The Impact of E-Service Quality on E-Loyalty Through the Mediating Effects of E-Satisfaction and E-Trust in Lebanon

Chmeis,

Zaiter

2024

Purpose: This study seeks to explore the relationships between e-service quality, e-satisfaction, e-trust, and e-loyalty within the context of Lebanon's digital landscape. By investigating the mediating effects of e-satisfaction and e-trust, the research aims to provide nuanced insights into the intricate dynamics shaping e-loyalty in the Lebanese online environment. The findings are anticipated to contribute valuable knowledge for businesses and policymakers seeking to enhance electronic service offerings and foster customer loyalty in the digital realm. Design/methodology/data analysis: In this comprehensive quantitative study, a validated questionnaire was deployed to survey Lebanon's diverse online shopper demographic. The participation of 2378 individuals from varied backgrounds added depth and representativeness to the data. The analytical phase employed T-test, ANOVA, and Structural Equation Modeling (SEM) techniques, leveraging SPSS software for robust statistical analysis and interpretation. This methodological approach ensures a thorough examination of the dynamics influencing online shopping behavior in the Lebanese context. Findings: Highlighting critical insights for E-commerce and e-retail, this study emphasizes the pivotal role of website efficiency and information quality. The findings underscore that a streamlined website contributes significantly to fostering customer trust, satisfaction, and loyalty. These essential factors identified in the study illuminate the pathway for businesses to enhance their online platforms, ultimately strengthening the bonds with customers and cultivating sustained loyalty in the digital realm. Originality/value: This study is important because the pandemic and lockdowns have changed consumer purchasing behaviour. Customers are more critical of e-commerce platforms and more comfortable using multiple devices to access online stores and apps as they shop more online. Practical implications: This study is timely and relevant for businesses trying to stay competitive in the changing e-commerce landscape due to consumer behaviour changes.