The Determinant of Demand and Supply to Increase Tourism Visit Sustainably by Using Principal Component Regression Analysis

Abstract

Objectives: This research is entitled Determinants of Demand and Supply to Increase Visits in a Sustainable Way Using Principal Component Regression Analysis. Tourism is important where Malang Regency has attractive natural resource potential, and a very strategic geographical location surrounding two cities, namely Malang City and Batu City, surrounded by western and southern routes, and has an interesting culture so that tourism development is different. from the other. Visits of tourists, especially foreign tourists who have been unstable in the last two years have decreased. Limited use of technology in management and development.
 
 Method: Research data collection technique with a quantitative descriptive method with the Principal Component Regression Analysis tool. Meanwhile, supply tourism has a very high appeal, such as an attractive tourist attraction.
 
 Results: Based on the aspect of accessibility, they tend to have important infrastructure and access but have not been managed optimally, besides that there are still many traditional promotions and management that have caused tourist visits to be not optimal and the quality of human resources still needs to be improved.
 
 Conclusions: Based on the research results, it is known that in terms of tourism supply, the biggest factors influencing tourist attractions are attractions and amenities. Meanwhile, from the tourism demand side, these are preference and motivation factors which are influenced by changes in consumer behavior. The results of this study are expected to be input in developing tourism in Malang Regency which can increase tourist visits thereby increasing economic growth and sustainable community welfare.