2022
DOI: 10.17233/sosyoekonomi.2022.01.09
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The Mediating Role of Impulsive Buying in The Relationship Between Fear of COVID-19 and Compulsive Buying: A Research on Consumers in Turkey

Abstract: This study aims to reveal the mediating effect of impulsive buying behaviour in the relationship between fear of COVID-19 and compulsive buying behaviour. In this direction, the data collected from 721 participants by online survey method were analysed using various statistical methods. According to the findings, the fear of COVID-19 experienced by individuals affects compulsive and impulsive buying behaviours. In addition, the mediator effect of impulsive buying behaviour was found in the impact of fear of CO… Show more

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Cited by 3 publications
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References 119 publications
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