We report a novel mechanism for species coexistence that does not invoke a trade-o¡ relationship in the case of outbreeding £owering plants. Competition for pollination services may lead to interspeci¢c segregation of the timing of £owering among plants. This, in turn, sets limits on the pollination services, which restrain the population growth of a competitively superior species, thereby allowing an inferior species to sustain its population in the habitat. This explains the often-observed tendency for interspeci¢c di¡erent-iation in the timing of £owering between coexisting plants. It also predicts that the introduction of an e¤cient pollinator to a habitat may cause the extinction of competitively inferior plant species.