Abstract:We live in a digital society where people can use their smartphones daily and just by a click, everything can be controlled and performed. As long as our world improves we as humans strive to find out more about life and the meaning of it. Every day we create new connections, share emotions with family and friends, but do we have time to think about the meaning of our lives? This research aims to explore how Z Generation consumers understand their meaning in life. Z Generation, with the help of technologies, a… Show more
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