“…For example, González‐Bailón et al's () study of the arousal, valence, and dominance codes of words used in online political discussions as predictors of political approval rates over time was interpreted in the framework of agenda‐setting theory (Hong Nga Nguyen & Gehrau, ), in which such memes both reflected, and primed, public agendas and may reflect the framing of media gatekeepers (Scheufele & Tewksbury, ). Research on the diffusion of the Arab Spring revolts suggested that despite the wide scale influences of social media and the internet, individual governments responded in various ways and through various media institutions in attempting to mitigate those influences, with varying degrees of effectiveness (Spitzberg, Tsou, An, Gupta, & Gawron, ). Research is beginning to identify the sources, for example, of attempts to machine‐manipulate social media campaigns by seeding memes (e.g., Tweets) to raise the profile of a particular issue or person (Ratkiewicz et al, ).…”