The main demographic characteristics of customers and the frequency of purchases organic food

Mitić, Vladimir; Prodanović, Marijana

doi:10.5937/ekopolj2202349m

Cited by 6 publications

(3 citation statements)

References 42 publications

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“…It can be concluded that the number of customers in Serbia who do not buy organic food is decreasing. When it comes to customers who regularly and orderly buy organic food in Serbia, that percentage varies depending on the research and is around 14% in the research carried out by Vehapi and Dolićanin (2016), about 20% in the study conducted by Mitić and Čolović (2022), according to Đokić et al (2014), that percentage is slightly higher and amounts to around 28%, and up to 40% according to research done by Dašić et al (2019).…”

Section: Resultsmentioning

confidence: 98%

“…Also, the reason for the obtained results may be the fact that women go shopping more often and pay more attention to planning purchases and checking the quality of food they intend to buy in order to maintain better self-care as well as the health of their family members (Table 2). According to several studies conducted in Serbia (Dašić et al, 2019;Đokić et al, 2014;Mitić and Čolović, 2022), there are statistically significant differences when it comes to gender, and women are ahead of men in terms of the frequency of buying organic food. This is confirmed by research carried out by Kranjac et al (2017) on a sample of 398 respondents, according to which about 20% of women buy organic food more than men.…”

Section: Demographic Characteristics Of Organic Food Consumersmentioning

confidence: 99%

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The basic features of typical consumers of organic food

Mitić

Prodanović

2022

J AGR SCI BELGRADE

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The major goal of current research is to determine the general frequency of buying organic food and the elementary demographic features of a typical consumer of organic food. Six hundred participants of different genders, ages, levels of education, material and marital statuses, incomes and living areas were comprised. A Google questionnaire was used, in the period from June to December 2021, and it was sent to 800 people, out of whom 600 people filled out the questionnaire completely. The metric characteristics of the applied questionnaire were, as in previous researches in which this instrument was used, at an appropriate level. SPSS version 26 was used for data processing and analysis. Nonparametric techniques have been used due to the irregular distribution of scores on the measured variables. Descriptive statistics was used to adequately present the sample, and the Mann-Whitney U test and the Kruskal-Wallis test were employed to detect the existing differences between the groups of participants. It has been shown that the frequency of buying organic food in Serbia is still at a very low level. Classic customers of organic food are mostly older women with higher educational levels and incomes. They usually live in urban areas, while their marital status and the number of children have no effects on making their decision to purchase organic food and products.

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Section: Resultsmentioning

confidence: 98%

Section: Demographic Characteristics Of Organic Food Consumersmentioning

confidence: 99%

The basic features of typical consumers of organic food

Mitić

Prodanović

2022

J AGR SCI BELGRADE

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“…The results of this research showed that consumers who buy an organic product at least once a week make up 28.3%, while those who stated that they rarely or never buy organic products are in the majority and make up 71.7%. The buyers of organic food are mostly women, with higher education and income, in marriage, they have children and more often they are living in the larger households (Mitić and Čolović, 2022). However, in their study it was obtained that typical consumers are more often from smaller households (up to four members) in contrast to the results of previous authors (Kranjac et al.…”

Section: Literature Reviewmentioning

confidence: 99%

The main motives for buying organic food in people of the former Yugoslavia

Prodanović

Mitić²

2022

BFJ

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PurposeThe main purpose of this research is to examine the basic motives in making a decision to buy an organic food. The preferences in the type of food – conventional, organic and GMO between people from different countries in former Yugoslavia region, as well as the main motives for buying an organic food, are also determined. Differences in the main motives for buying organic food depending on the gender and age of the respondents are also examined.Design/methodology/approachThe sample consisted of 571 respondents from 6 countries of former Yugoslavia, which makes this paper unique and original. Questionnaire, which was specially constructed for the needs of the main purpose of this research, is to examine the basic motives in making a decision to buy an organic food. The preferences in the type of food – conventional, organic and GMO between people from different countries in former Yugoslavia region, as well as the main motives for buying an organic food, are also determinated. Differences in the main motives for buying organic food depending on the gender and age of the respondents are also examined. The sample consisted of 571 respondents from 6 countries of former Yugoslavia, which makes this paper unique and original. Questionnaire, which was specially constructed for the needs of the research, was applied (Cronbach α = 0.77). The research was conducted online, via the Google Forms questionnaire. Data were processed by the SPSS program. Mann–Whitney U test and Kruskal–Wallis test were used to determine the significance of the obtained differences in scores between groups of subjects. The results show that the conventional food is still the most common type of nutrition in people from these areas. The main reason for buying organic food is health, while there are no differences in scores between respondents of different gender, age and country they live in. Mandatory of this paper refers to show relevant information of main motives in purchasing organic food from people, which itself has broader social (raising awareness of the importance and significance an organic nutrition), as well as practical implications, which may be important for organic food producers and traders. The results of the research have a satisfactory level of reliability (Cronbach α = 0.77). The research was conducted online, via the Google Forms questionnaire. Data were processed by the SPSS program. Mann–Whitney U test and Kruskal–Wallis test were used to determine the significance of the obtained differences in scores between groups of subjects.FindingsThe results show that the conventional food is still the most common type of nutrition in people from these areas. The main reason for buying organic food is health, while there are no differences in scores between respondents of different gender, age and country they live in.Research limitations/implicationsAn unequal number of male and female respondents, as well as respondents from different countries.Practical implicationsMandatory of this paper refers to show relevant information of main motives in purchasing organic food from people, which may be important for organic food producers and traders.Social implicationsSocial implications refers to raise an awareness of the importance and significance an organic nutrition for people health.Originality/valueThe sample consisted of 571 respondents from 6 countries of former Yugoslavia, which makes this paper unique and original.

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Relationship Between Types Of Organic Food And Socio - Demographic Characteristics Of Buyers In Serbia

Čolović,

Mitić

2024

Contemporary Agriculture

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Summary An increasing number of consumers are buying organic foods, resulting in an enhancement of the value of this market, which recorded constant growth both before and during the COVID-19 pandemic. Concerns for health, environmental protection, animal welfare, and support for the local economy contribute to greater purchases of organic foods, whereas high prices, lack of trust in certification, scarce supply, and unavailability of organic products represent obstacles to their purchase. This paper examined the prevalence of certain types of organic food in purchasing, as well as its relationship with the level of physical activity, gender, education, and age of the consumer. The sample consists of 600 respondents with different socio-demographic characteristics. The SPSS program was used for data processing. In addition to descriptive statistics, non-parametric techniques were also used due to the distribution of scores on the tested variables, which significantly deviates from the normal. The results obtained indicate that among the organic foods in the Republic of Serbia, fruits and vegetables are the most purchased, and that females, persons with higher education, and older people are the most typical buyers.

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The main demographic characteristics of customers and the frequency of purchases organic food

Cited by 6 publications

References 42 publications

The basic features of typical consumers of organic food

The basic features of typical consumers of organic food

The main motives for buying organic food in people of the former Yugoslavia

Relationship Between Types Of Organic Food And Socio - Demographic Characteristics Of Buyers In Serbia

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