Systematic equity investing goes by many names: rules-based investing, sorts, style, characteristics-based portfolios, factor investing, smart beta, alternative beta, and even genius beta. Investors use characteristics-based portfolios in two ways. The first way is to evaluate risk. Across multiple equity managers, an investor may monitor and manage intentional or unintentional exposures to one or more characteristics. The second way is to generate returns by combining characteristics in a single portfolio or by assembling multiple single-characteristic portfolios.We can draw another distinction among these investment strategies by using the persistence of the characteristics themselves to divide seven stock characteristics into two groups of strategies. Some strategies are persistent "tilts." For example, small-cap investing requires little annual trading, because small stocks this year are likely to have been small stocks last year, reflecting an annual autocorrelation of 0.97. Other strategies are higher-frequency "trades." Although we can use two labels for simplicity, persistence is a continuum. Growth, momentum, and high-frequency reversal require successively more frequent rebalancing, with annual autocorrelations of 0.30, 0.05, and 0.03, respectively. All the extreme characteristics tend to appear among illiquid stocks, and thus high turnover requires detailed information on implementation costs.When is this categorization of systematic strategies important? It is not crucial for the evaluation of risk. Both tilts and trades can be used to assess contributions to portfolio risk. But the distinction is essential in portfolio construction. Forming mean-variance-efficient portfolios, or assessing the incremental value of adding an additional characteristic portfolio to an existing set, requires that the portfolios under consideration be equally implementable. For example, suppose that the risk and gross return properties of a low-beta portfolio could be roughly matched with a blend of a momentum portfolio and a high-frequency-reversal portfolio. Because the returns net of implementation costs-and thus the capacity-of the low-beta portfolio We examine the optimal weighting of four tilts in US equity markets over 1968-2014. We define a "tilt" as a characteristics-based portfolio strategy that requires relatively low annual turnover. This definition forms a continuum, with small size, a very persistent characteristic, at one end of the spectrum and high-frequency reversal at the other. Unlike with low-turnover tilts, a full history of transaction costs is essential for determining the expected return of, and thus the optimal allocation to, less persistent, more turnover-intensive characteristics. The mean-variance-optimal tilts toward value, size, and profitability are roughly equal to each other and to the optimal low-beta tilt. Notably, the low-beta tilt is not subsumed by the other three.