The Logistics of Selling a Destination’s Tourism Product∗

Abstract

Tourism demand is becoming increasingly more discerning. It expects a well-designed and diverse product. This can be achieved with properly organised receiving-tourism facilities and services, and an array of attractions and entertainment events. Parallel to enhancing attractiveness, it is also necessary to strengthen and intensify internal and external marketing to ensure that a destination product and, in particular, its segments will find customers on the market.

Exploring Tourist Preferences on the Visitor Management System: the Case Study of Plitvice Lakes National Park

“…Furthermore, tourist attractions, events, local food and craft products can provide an excellent opportunity to experience the local culture (Lončarić et al 2021), sensitising visitors to explore the various aspects that characterise a place. Finally, from an economic and market point of view, the range and quality of services greatly influence the success of a tourist destination (Radisic and Basan 2007). However, the results also demonstrated that visitors are generally inclined to set lower priorities for strategies related to retail and souvenir shops than those assigned to other management issues.…”

“…Regarding the Visitor use management system, tourists confirmed the need to intervene with almost the same level of medium-high priority already established in the current Management Plan. As stated in other studies (Radisic andBasan 2007, Lončarić et al 2021), it is fundamental for managers of nature-based destinations to disseminate information on the various natural attractions and services available, using communications materials, web pages and social media. By being informed in advance, visitors would be facilitated in planning their trip, which would increase their satisfaction with the chosen destination.…”

“…This is a key factor that managers need to take into consideration in planning and managing nature-based destinations. In general, a tourist destination is primarily a complex system which incorporates tourist attractions, structures and accommodation facilities (Radisic and Basan 2007). In fact, there is a strong connection between the provision of infrastructure and services and the tourist development of a given area (Mandić et al 2018).…”

“…Taking those considerations into account, the present study focuses on the tourist management system in one of the European PAs most affected by international tourist flows, the Plitvice Lakes National Park (PLNP) in Croatia. A bottom-up approach was applied in this study, which was based on the opinions of visitors, who are seen as the main judges of the quality of the tourist destination (Radisic and Basan 2007). The most relevant management problems for PLNP visitors were identified based on the findings of a previous study (Sergiacomi et al 2022).…”