The Local Value Chain of Hunted Red Deer Meat: A Scenario Analysis Based on a Northern Italian Case Study

Gaviglio, Anna; Marescotti, Maria Elena; Demartini, Eugenio

doi:10.3390/resources7020034

Cited by 17 publications

(20 citation statements)

References 15 publications

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“…Finally, we asked if the participants perceived hunting as "traditional" and as a "food production activity that provides food that is suitable for human consumption". We add this question because even if hunting is a traditional method used to procure food, hunters do not need to be food professionals, which could generate a lack of trust between consumers and producers (Gaviglio, Marescotti, & Demartini, 2018). The "I don't know" option was used also in this scale, and the same considerations as discussed in the previous paragraph were included for the case of wild game meat evaluations.…”

Section: Scale Used For the Measurement Of Attitudes Toward Huntingmentioning

confidence: 99%

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

et al. 2018

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This study aims to analyse consumer preferences for red deer meat (RDM) (Cervus elaphus) by conducting a case study in northern Italy. This analysis considers how the attitudes of consumers towards wild game meat and hunting might influence such preferences. This goal is achieved by combining the results of a k-means clustering analysis of the attitudes collected by means of two valuation scales with a discrete choice experiment (CE). According to our results, a positive attitude towards wild game meat has an effect on the willingness to pay (WTP) for RDM that is more than 3 times greater than being in favour of hunting. An analysis of the heterogeneity of consumer preferences allowed us to identify the presence of an important niche market for RDM served as carpaccio. Examining only the mean estimates for carpaccio without considering heterogeneity would lead to neglecting 18% of the sample with a positive willingness to pay for this attribute level.

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Section: Scale Used For the Measurement Of Attitudes Toward Huntingmentioning

confidence: 99%

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

et al. 2018

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“…Only few studies take into consideration the hunters as primary producers of the HWGM supply chain. For instance, Gaviglio et al [ 71 , 72 ] estimated the economic value, the quality and the quantity of the HWGM suitable for the sale by interviewing a sample of Italian hunters and found that the meat of a relevant part of the sample lacks the hygienic and quality standards required for trade. Furthermore, Caro et al [ 73 ] explored the hunters’ perceptions regarding the positive and negative aspects associated with hunting practices and found that Spanish hunters felt misunderstood and even attacked by society.…”

Section: Introductionmentioning

confidence: 99%

“…The lack of clarity on commercial standards implies very high transaction costs along the supply chain, preventing Italian hunters to consider themselves as producers and to consider wild ungulates meat as a food product that can enter the general market [ 71 ]. As a consequence, the Italian hunting sector continues to be a very ‘private’ affair with hunted meat consumed by the hunters and their acquaintances [ 71 , 72 , 74 ]. Nonetheless, the few data collected on Italian production of HWGM in the last decade highlights that hunted meat might represent an attractive alternative to farmed meats.…”

Section: Introductionmentioning

confidence: 99%

“…For instance, Ramanzin et al [ 75 ] estimated 6828.7 tons of hunted large wild ungulates meat in the hunting season 2009/2010 in Italy. Focusing on a Northern Italian case study, Gaviglio et al [ 71 ] calculated that hunters donate or discard at least one third of the meat of red deer they harvests in a year, while only 7% is sold to restaurant or local butchers at 6.00 €/kg (gross price) [ 72 ]. Finally, the wild boar and domesticated pig have been chosen as case study, because they are easily and directly comparable.…”

Section: Introductionmentioning

confidence: 99%

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Disentangling Individual Phases in the Hunted vs. Farmed Meat Supply Chain: Exploring Hunters’ Perceptions in Italy

Marescotti

Demartini

Gibbert

et al. 2021

Foods

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The growing body of literature concerning the hunted wild game meat (HWGM) supply chain is mainly focused on the final consumer, while little is known about upstream production processes. Even though the hunter plays a central role here, it is not well understood how hunters themselves perceive their role in the various phases of the production process. The present study explores Italian hunters’ perception of the HWGM supply chain and compares it to their perception towards the conventional farmed meat supply chain. We distinguish several phases of this production process and find that the final phase related to on-site game dressing is considered problematic, perhaps because hunters perceive themselves as less skilled than professional butchers. The results, in fact, show that hunters prefer hunted products over farmed meat, but that they consider hunted wild boar meat less safe compared to farmed pork. Findings from this study provide a rare glimpse from the inside of the supply chain and reveals the needs for a broad risk assessment analysis on the Italian game meat supply chain. Considering the development of the Italian emerging market of the HWGM, our results also highlight the relevance of training activities on hunters in order to increase the safety and quality of the final product.

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“…The possibility of placing wild game meat on the market according to Reg. (EC) n. 853/2004, which considers the hunter a primary producer, represents an added value for the sustainable use of ungulates as resources in rural areas with a potential economic impact on the local economy (Gaviglio et al , 2017; Gaviglio et al , 2018). In recent decades, ungulates have shown a remarkable demographic increase in Italy, especially for red deer (Ramanzin et al , 2010) and wild boar, which is often considered more a damage than a resource (Ferri, 1998).…”

Section: Introductionmentioning

confidence: 99%

Quality parameters of hunted game meat: Sensory analysis and pH monitoring

Viganò¹,

Demartini

Riccardi

et al. 2019

Ital J Food Safety

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The aim of the present research is to propose a new, quick and objective method for the certification of hunted and/or culled wild game meat quality and to monitor its origin and the hunting practices adopted by hunters. The expected deliverable is a new labelling scheme for Italian hunted wild game meat that will guarantee high quality and safety standards for consumers and will decrease transaction costs of the supply chains. During the 2015, 2016 and 2017 hunting seasons, 1,056 hunted wild ungulates were sampled. Specifically, alpine chamois (n=537), roe deer (n=113), red deer (n=342) and wild boar (n=64), which were all hunted in the VCO2-Ossola Nord hunting district (Verbania Province, Piedmont, Italy). Samples of the longissimus dorsi were collected to evaluate the nutritional parameters and the acid profiles of the products. As a measure of meat quality, pH values have been recorded after slaughtering by inserting a probe in the semimembranosus muscle. The results were categorized as DFD (pH≥6,2), intermediate DFD (5,8≤pH<6,2) and high-quality meat (pH <5,8). As explanatory variables for the quality of wild game meat, differences based on age, gender and hunting practices were considered. Concerning the latter variables, measures were collected from animals received at hunting districts control centers by trained technicians who also collected information on the hunting practices, i.e., bleeding and evisceration of the carcasses and number of shots. Nutritional values showed low fat (<3 g per 100 g), low saturated fat (<1,5 g per 100 g) and high protein contents. Furthermore, wild game meat has high values of ω3 and CLA, ensuring a positive ω6/ω3 ratio. Differences were found in the concentrations of fat between age and gender, considering that during the mating season, adult males’ weight loss can exceed 40%. Hunting practices seem to affect meat quality.

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The Local Value Chain of Hunted Red Deer Meat: A Scenario Analysis Based on a Northern Italian Case Study

Cited by 17 publications

References 15 publications

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

Disentangling Individual Phases in the Hunted vs. Farmed Meat Supply Chain: Exploring Hunters’ Perceptions in Italy

Quality parameters of hunted game meat: Sensory analysis and pH monitoring

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