2018
DOI: 10.1016/j.meatsci.2018.07.031
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Consumer preferences for red deer meat: a discrete choice analysis considering attitudes towards wild game meat and hunting

Abstract: This study aims to analyse consumer preferences for red deer meat (RDM) (Cervus elaphus) by conducting a case study in northern Italy. This analysis considers how the attitudes of consumers towards wild game meat and hunting might influence such preferences. This goal is achieved by combining the results of a k-means clustering analysis of the attitudes collected by means of two valuation scales with a discrete choice experiment (CE). According to our results, a positive attitude towards wild game meat has an … Show more

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Cited by 60 publications
(81 citation statements)
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References 61 publications
(66 reference statements)
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“…In this study, it was shown that consumers who assessed the importance of the taste of game higher than other features were those who consumed it more often, and probably will consume it more often in the future. The results obtained are consistent with recent studies, but the relation between taste significance and eating frequency has not been verified so far [ 56 , 58 , 59 , 60 , 61 ].…”
Section: Discussionsupporting
confidence: 84%
See 1 more Smart Citation
“…In this study, it was shown that consumers who assessed the importance of the taste of game higher than other features were those who consumed it more often, and probably will consume it more often in the future. The results obtained are consistent with recent studies, but the relation between taste significance and eating frequency has not been verified so far [ 56 , 58 , 59 , 60 , 61 ].…”
Section: Discussionsupporting
confidence: 84%
“…It was found that Polish consumers who pay more attention to this attribute tend to eat game less frequently. Similarly, Italian consumers with negative attitudes towards game meat stated difficulties in terms of cooking as a one of the most important factors that stopped them from eating game meat [ 60 ]. Tomasevic [ 35 ] proved that preparing game can be perceived as an opportunity to present one’s cooking skills.…”
Section: Discussionmentioning
confidence: 99%
“…Also, its nutritional quality allows consumers to follow a healthy diet due to its low fat and saturated fatty acid content and high protein and trace mineral content [1]. Despite not being widely produced and consumed worldwide, the demand of this meat has increased in Europe over the last few decades; even consumers pay a higher price for it [2]. There is a wide variety of products elaborated with meat; nevertheless, burgers are one of the most popular due to the combination of convenience and low price, along with sensorial properties.…”
Section: Introductionmentioning
confidence: 99%
“…Several studies have shown that wild ruminant fat has a favourable ratio of ω6/ω3 fatty acids (Valencak et al , 2015), with a good conjugated linoleic acid (CLA) content (Secchiari et al , 2001; Phillip et al , 2007). Due to both its peculiar intrinsic and extrinsic features, the consumer trend of game meat is rapidly growing (Piasentier et al , 2005; Demartini et al , 2018; Marescotti et al , 2019).…”
Section: Introductionmentioning
confidence: 99%