Emerging Powers in International Politics 2019
DOI: 10.4324/9781315197159-4
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The limits of Russia's ‘soft power’

Abstract: Moscow came late to the soft power game, but made it an integral feature of the drive to restore Russia's great power status. Russia has a proud cultural legacy and has invested heavily in trying to promote a positive image of the country abroad, for example through the Russia Today television channel. However, the leadership faced the challenge of dealing with the complex legacy of the Soviet past, and finding a viable development model for Russia: it is hard for a country facing economic stagnation to projec… Show more

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Cited by 10 publications
(12 citation statements)
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“…Likewise, the use of soft power through governmental and quasi-governmental institutions such as the Russia Today news agency, as well as other technological and civil society tools as outlined in the Russian Foreign Policy Concept of 2016, also caused concern (Mäkinen 2016). The constraint Russia encounters here is how its soft power actions may be interpreted as a challenge to established order, triggering perceptions of a "revisionist" Russia (Rutland and Kazantsev 2016).…”
Section: Policy Environmentsmentioning
confidence: 99%
“…Likewise, the use of soft power through governmental and quasi-governmental institutions such as the Russia Today news agency, as well as other technological and civil society tools as outlined in the Russian Foreign Policy Concept of 2016, also caused concern (Mäkinen 2016). The constraint Russia encounters here is how its soft power actions may be interpreted as a challenge to established order, triggering perceptions of a "revisionist" Russia (Rutland and Kazantsev 2016).…”
Section: Policy Environmentsmentioning
confidence: 99%
“…On reading the documents phrased in such a manner, one cannot help wondering about the genuine reason behind their creation. It seems that they are supposed to divert attention from Russia's own, aggressive schemes or important internal challenges (Rutland, Kazantzev, 2016;Giles, Hanson, Lyne, Nixey, Sherr. Wood, 2015).…”
Section: The Importance Of Military Strength In the Modern Worldmentioning
confidence: 99%
“…The Russian state has engineered a great many institutions and initiatives that would expose the world to Russian society, from the international TV station Russia Today to mega events like the Sochi Olympics in 2014 and hosting the World Cup in 2018. Russia has also been distinct in its attempts at regional soft power dispersion through the Russotrudnichestvo, an agency dedicated to the promoting the endearment of the 125 million ethnic Russians and Russian speaking people residing in the former Soviet Union (Rutland and Kazantzev 2016).…”
Section: A Augmentation Of Soft Power Through Amalgamation: Not Somentioning
confidence: 99%
“…But unlike the other nation that has most vigorously constructed a soft offensive (China), scholars have generally seen Russian soft power as a failure with respect to compensation functions. By almost all accounts, China has done a far better job (Rutland and Kazantzev 2016).…”
Section: D Compensationmentioning
confidence: 99%