“…It turns out, though, that the realism of Burke's recalcitrance is of a different and more encompassing order than the narrow realist version McGuire and Melia assigned to the term (Prelli, Anderson, & Althouse, 2011). problems. Sociologists (Adorjan, 2011;Andreas & Greenhill, 2010;Best, 1990;Gusfield, 1981;Perrin & Miller-Perrin, 2011;Waidzunas, 2012) developed this area of study, but rhetoricians are well equipped to contribute studies of their own. For example, Best (2013)-a major leader and initiator of work in the area-followed Gusfield (1981) in discussing medical reframing of otherwise moral or political problems, as instanced by the phobia label ("homophobia," "Islamophobia"), to construct social problems in terms not warranted by formal psychiatric categorization and diagnosis.…”