The Last Straw? Cigarette Advertising and Realized Market Shares among Youths and Adults, 1979-1993

How do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences between Adults and Adolescents

“…This finding seems consistent with differences between adults and adolescents in their breadth of experience with smoking, amount of exposure to smoking by others, and level of tobacco promotion exposure. It can also be argued that adolescents may be more responsive to persuasive antismoking advertisements, similar to reports that sensitivity to tobacco advertising is stronger for adolescents than for adults (Pollay et al 1996). In addition, adolescents are more selfconscious and experience more self-doubt than adults, which could partially explain why adolescents tend to respond differently than adults to the marketing of risky products, such as tobacco (Pechmann et al 2005).…”

“…This has been a critical issue for public policy and public health because approximately one-half of the adolescent smokers who continue to smoke through their adult lives die from a tobacco- 19.60*** -00.12*** 45.0***0 25.4***0 00.27*** 58.4***0 13.4***0 00.33*** related disease (e.g., Pollay et al 1996). Given the suggested importance of the adolescent segment to the industry (Cohen 2000;WHO 2006) and the relatively stronger influence of tobacco advertising on adolescents (Pollay et al 1996), a relevant question for policy makers is whether the findings from Study 1 for campaign effects on specific antismoking beliefs replicate for adolescent consumers. If the findings replicate, this will indicate that an overall counteradvertising campaign could produce comparable results in tests of predictions, despite the substantial differences between the adult and the adolescent populations.…”

How Broadcast Volume and Emotional Content Affect Youth Recall of Anti-Tobacco Advertising

“…[29][30][31] This measure has been used in other research investigating the impact of exposure to antitobacco advertising on youth smoking. 6,32 The variable represents the aggregated depreciated sum of ad ratings for 4 months-3 months prior to the month of the interview as well as TRPs in the month of the interview.…”

The relationship between smoker and nonsmoker prototypes and smoking status among 14-year-old Norwegians

“…A study by Wills et al (2007) showed that 9-year-olds had already established distinct images of users of marijuana, cigarettes and alcohol. Findings indicate that cigarette advertising shape adolescents' perceptions of smoking, and the portrayal of smokers, and that these images have direct impact on adolescents' smoking behaviour (Biener & Siegel, 2000;Pollay et al, 1996;Wakefield, Flay, Nichter, & Giovino, 2003). A recent Cochrane review (Lovato, Linn, Stead and Best, 2003) summarised findings from nine longitudinal studies, and found evidence that tobacco advertising and promotion significantly increased the likelihood that adolescents would start to smoke.…”