The Korean Wave in the Middle East: Past and Present

Elaskary, Mohamed

doi:10.3390/joitmc4040051

Cited by 18 publications

(11 citation statements)

References 9 publications

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“…This social cognition valence also partly explains the extraordinary success of K-dramas in geo-cultural environments out of South Korea, which are experiencing similar although often less mature social transitions, such as many South-East Asian [62], Muslim [63], or South American [64] countries-a success that cannot be merely explained in terms of the lure of romantic daydreaming for young female audiences [65]. Such a reductive, simplistic explanation stems from an erroneous maintained equivalence between K-dramas and soap-operas [66].…”

Section: Methods II Romantic K-dramas: a Promising Research Field Fomentioning

confidence: 99%

Jealousy Incarnate: Quiet Ego, Competitive Desire, and the Fictional Intelligence of Long-Term Mating in a Romantic K-Drama

Basili¹,

Sacco

2020

Behavioral Sciences

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In this paper, we analyze a K-drama aired by the Korean TV network SBS in 2016, Jealousy Incarnate, as a case study of the application of the Tie-Up Theory to a romantic narrative as a form of simulation of human mating processes with social cognition valence. We find that this case provides us with an example of a mating process where the choice of the male partner by the female lead character does not privilege the one that should be preferable on the basis of the standard prediction of the experimental research on human mating. This discrepancy is a signal of a basic limitation of experimental research, that highlights the subjects’ preferences for abstract potential partners but is not able to fully account for the mechanisms that lead to the choice of a specific partner in a specific mating interaction. We argue that the narrative simulation viewpoint provides insights that are complementary to those of experimental research, and that a more comprehensive theoretical approach, such as the one offered by the Tie-Up Theory, may be helpful to account for both perspectives.

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Section: Methods II Romantic K-dramas: a Promising Research Field Fomentioning

confidence: 99%

Jealousy Incarnate: Quiet Ego, Competitive Desire, and the Fictional Intelligence of Long-Term Mating in a Romantic K-Drama

Basili¹,

Sacco

2020

Behavioral Sciences

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“…For foreign users of Korean products, for instance, whether they are students studying in Korea, tourists, or just viewers of Korean TV dramas in their home countries, they are expected to be exposed to Korean cultural heritage, in terms of both tangible (e.g., paintings and monuments) and intangible heritage (e.g., oral traditions, performing arts, and rituals) [31,32]. The influence of the Korean TV dramas Daejanggeum and Jumong in Asia and the Middle East would be cases in point [33,34]. It is in this context that cultural heritage as a variable can be differentiated from the general meaning of culture.…”

Section: Distinctive Foundation Of National Image: Cultural Heritage and Politics And Foreign Relationsmentioning

confidence: 99%

Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior

Yoon

Kim

2021

Sustainability

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Despite the increasing uptake of the term sustainable business model (SBM), the concept has mainly focused on business strategies. However, integrating the SBM into a longer-term and macroscopic framework would make it more sustainable. This article explored the SBM as a national strategy that operates beyond a corporate level. In this respect, the study examined the ways in which cultural and political perceptions of a nation can influence consumers’ choices. This article particularly examined the explanatory power of two ideational driving forces: perceptions of cultural heritage, and perceptions of politics and foreign relations. By assessing a dataset of the views of 223 African students studying in Korea, this study confirmed that national image meaningfully affects consumer behavior (intention to recommend). Furthermore, the study provided new evidence that cultural and political perceptions of a nation have a significantly positive effect on national image. It was also found that national image played a role as a mediating variable relating to cultural/political perceptions and intention to recommend. By extending the concept of the SBM to a national level, this article lays the foundation for a win–win situation between decision makers in both business and political sectors.

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“…The 'Korean Wave' or Hallyu, is a phenomenon which refers to the current impact of the products specific to Korean popular culture (films, music, games, fashion) worldwide (Ryoo 2009;Kim 2013;Kuwahara 2014;Bok-rae 2015). The 'export' of Korean products was made first in Asian countries (Chua and Iwabuchi 2008;Yang 2012) and in the last decades it reached Europe and North America (Elaskary 2018;Jin and Yoon 2016). Hallyu's emergence and development in Eastern Europe was linked to the broadcast of Korean TV series on the main TV stations and the dissemination of K-Pop music occurred both through traditional media and on the Internet (Marinescu and Balica 2013;Marinescu 2014).…”

Section: Introductionmentioning

confidence: 99%

A (not so) distant mirror: Koreans’ opinions about the impact of Korean culture in Romania

Marinescu¹

2021

BUT PCS

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The present paper aimed to identify the ways in which the members of the Korean diaspora in Romania assessed the Romanian economy and society. The research project used the method of interview applied to a sample of seven Koreans settled in Romania. As the analysis showed, the image of the Romanian economy and society among members of the Korean diaspora in Romania is a balanced one. It contains both positive and negative elements. ‘Respect’ was the main value that was assessed as important to be ‘exported’ from South Korea to Romania. Mass media were recognized as the main ‘vehicles’ for the introduction of South Korean popular culture. The success of Hallyu also had a positive influence on the economic relation between Romania and South Korea.

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The Korean Wave in the Middle East: Past and Present

Cited by 18 publications

References 9 publications

Jealousy Incarnate: Quiet Ego, Competitive Desire, and the Fictional Intelligence of Long-Term Mating in a Romantic K-Drama

Jealousy Incarnate: Quiet Ego, Competitive Desire, and the Fictional Intelligence of Long-Term Mating in a Romantic K-Drama

Towards a Korean Sustainable Business Model at National Level: The Influence of Cultural and Political Perceptions of National Image on Consumers’ Behavior

A (not so) distant mirror: Koreans’ opinions about the impact of Korean culture in Romania

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