The journey towards finding your favourite university. A segmentation study based on selection criteria

Retamosa, Marta; Campos, Angel Millán; García, Juan A.

doi:10.1080/08841241.2022.2058146

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The journey towards finding your favourite university. A segmentation study based on selection criteria

Cited by 3 publications

References 68 publications

Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique

Analysis of the effect of a university’s integrated marketing communication activities on university choices using the decision tree technique

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