The interplay of strategic and internal green marketing orientation on competitive advantage

Papadas, Karolos; Avlonitis, George J.; Carrigan, Marylyn; Piha, Lamprini

doi:10.1016/j.jbusres.2018.07.009

Cited by 225 publications

(301 citation statements)

References 108 publications

(129 reference statements)

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“…The mediation effect of green marketing programs was weaker when closure mechanism was stronger. These results not only confirmed the existing literature (Chang, ; Lin et al, ), that value of corporate environmental ethics in performance improvement could not be determined in a vacuum but also revealed the mechanism by which the effects were taken through the combination of strategic and managerial arrangement (Papadas et al, ).…”

Section: Resultssupporting

confidence: 87%

“…Our findings demonstrate that integrating environmental values within marketing strategies could facilitate a firm to truly embrace environmentalism and gain competitive advantages. Furthermore, green marketing practices are recognized as context specific with their own unique characteristics (Papadas et al, ). The transformation from corporate environmental ethics to firm performance heavily relays on the collaborated system of the firm.…”

Section: Resultsmentioning

confidence: 99%

“…Although corporate environmental ethics reduces firms' pollution cost and broadens firms' innovation area, it is at the mindset level and cannot serve as a substitute for practical behaviors (Leonidou et al, ). Green marketing programs are recognized as a bridge that links corporate environmental ethics with firm performance (Papadas, Avlonitis, Carrigan, & Piha, ). They refer to marketing practices that minimize negative impacts on environment in pursuing the goals of a company (Menon et al, ).…”

Section: Theoretical Background and Research Hypothesesmentioning

confidence: 99%

See 2 more Smart Citations

Turning corporate environmental ethics into firm performance: The role of green marketing programs

Han

Lin

Jiang-yan³

et al. 2019

Bus Strat Env

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In this study, we develop a better understanding of the mechanisms by which corporate environmental ethics influences performance through the adoption of substantive actions. The empirical results of a moderated mediating analysis show that firms with higher environmental ethics are more likely to implement green marketing programs, consisting of the green production, pricing, distribution, and promotion programs and then improve firm performance. It is also observed that closure mechanism negatively moderates the mediation effect of green marketing programs because it leads to low trust and unwillingness to internal cooperation. These findings indicate that the value of corporate environmental ethics could not be determined in a vacuum, both strategy and people do matter when pursuing environmentally driven performance.

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Section: Resultssupporting

confidence: 87%

Section: Resultsmentioning

confidence: 99%

Section: Theoretical Background and Research Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

Turning corporate environmental ethics into firm performance: The role of green marketing programs

Han

Lin

Jiang-yan³

et al. 2019

Bus Strat Env

View full text Add to dashboard Cite

show abstract

“…A green financial system that is low carbon, aid environment-friendly and socially inclusive is also the aim of the United Nations Environment Programme (UNEP, 2011) [83]. Despite calling for radical, holistic strategies past mere technological fixes and product innovation [84] [85] there remains a perceived but unresolved anxiety between green marketing and competitive advantage [86].…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance

Mishra¹,

Choudhury²,

Rao³

2019

TEL

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The objective of this paper is to examine the impact of tactical green marketing orientation (TGMO) and strategic green marketing orientation (SGMO) on small & medium scale enterprises (SMEs) performance and environmental performance. This study uses data from owners/managers from different Industry Associations and clusters in the SMEs domain in South India and uses a two-step approach for data analysis. In the first step, a measurement model was used to assess the validity and reliability of the measures, and then in the second step structural model was used to test the proposed hypotheses. The results indicate that tactical green marketing orientation impacts firm performance. To author's knowledge, this paper is unique in the terms of finding impacts of TGMO and SGMO on firm performance and environmental performance.

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“…Recently, Papadas et al proposed that internal green marketing has an effect on relationship between strategic and competitive advantage as a moderator in the study on the interplay of strategic and internal green marketing orientation on competitive advantage [4]. Meanwhile, Ieong and Lam offered five dimensions of IM, following elements: vision, communication, overall development, job training and reward system [5].…”

Section: Literature Reviewmentioning

confidence: 99%

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching - Mediating Effect of Service Innovation

Yeum¹

2019

IJBPSM

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The purpose of this study is to examine the effect of internal marketing (IM) on competitive advantage in the organizational coaching approach to gain competitive advantage in Korea. This study is to construct the sub -elements of IM as communication, compensation, and empowerment, and to identify the relationships among IM, service innovation and competitive advantage. To accomplish the purpose of this study, we conducted a questionnaire survey of 220 employees working in three branches of the Korea Health Care Association, and collected the data and verified the hypotheses through SPSS and AMOS analysis. As a result, IM has a significant effect on service innovation positive and direct influence on competitive advantage respectively as organizational coaching. However, the relationship between IM and service innovation did not supported. In other words, there is no mediating effect of service innovation on the relationship between IM and competitive advantage. These results suggest that IM enhances competitive advantage as a role of organizational coaching. Therefore, this paper suggests practical implications for public hospital managers, including private hospital managers, from a management perspective.

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The interplay of strategic and internal green marketing orientation on competitive advantage

Cited by 225 publications

References 108 publications

Turning corporate environmental ethics into firm performance: The role of green marketing programs

Turning corporate environmental ethics into firm performance: The role of green marketing programs

Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performance

The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching - Mediating Effect of Service Innovation

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